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10.10 Future of Assortment / Next Commerce Leadership Summit
October 10 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
Launching new products and commercial innovation online is no small feat. But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market. What is the future of brand and commercial innovation and how should we prepare for this future?
Thursday, October 10, 2024
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to omnichannel assortment leadership, but also continue to train and consult brands on future-proofing their portfolios and go-to-market operations through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where CPG assortment is evolving in the short and long-term.
Thursday, October 10, 2024
12:25 pm – 12:55 pm ET
For many brands, sustainability is a “nice-to-have.” But more retailers–including Amazon and Walmart–are increasingly making distribution, merchandising, and marketing decisions that consider products’ environmental footprint as a key factor.
This fast-paced session highlights key retailer programs and brand innovators’ strategies for optimizing commercial outcomes through strategic product design, portfolio strategy, packaging choices, and more. You’ll get practical guidance on how to drive sales and profitability and strengthen retail partnerships.
Thursday, October 10, 2024
12:55 pm – 1:25 pm ET
It is important for Retailers and Brands that new products are continually introduced and available to the market.
Learn how this crucial partnership can be streamlined and accelerated to deliver accelerated results for brands, retailers, and their customers.
Thursday, October 10, 2024
1:25 pm – 1:55 pm ET
In this session, we’ll explore how top brands are turning consumer feedback from reviews into game-changing innovations and successful marketing strategies. You’ll hear real-world stories of how brands are uncovering hidden opportunities through review data and using those insights to stay ahead of the competition. Whether it’s improving products, updating messaging, or aligning teams around the consumer voice, this session will offer practical insights and strategies you can implement to make consumer feedback a cornerstone of your business.
Key Takeaways:
- The Recipe for Success: Learn how leading brands are transforming review data into actionable insights with AI.
- Real-World Applications: See examples of how brands are using shopper feedback to guide product development and marketing.
- Driving Competitive Advantage: Understand how consumer insights help brands stay competitive in a fast-moving market.
- Embedding Consumer Feedback: Discover how brands are making consumer insights a regular part of their operating rhythm.
- Avoiding Pitfalls: Identify common challenges and ‘gotchas’ to look out for when interpreting your review data.
Thursday, October 10, 2024
1:55 pm – 2:25 pm ET
Optimizing the digital shelf has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Now couple that with launching a product! How do you stand out?
Join our digital SMEs to get an idea of the evolving key content opportunities and sales-enhancing tools currently available from leading commerce websites Amazon, Walmart, Target, Kroger, and Instacart.
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