- This event has passed.
JBPx eCommerce Growth Summit / D2C / July 2021
July 20, 2021 @ 12:00 pm - July 21, 2021 @ 2:00 pm
$149.00 – $499.00
12:00 pm – 2:00 pm ET
eCommerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. Learn how to define, optimize and activate your own D2C strategy and operations from experts across the industry.
Tuesday, July 20, 2021
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, July 20, 2021
12:10 pm – 1:00 pm ET
Digital commerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. However, just selling your base assortment on your website a) isn’t a viable channel strategy and b) won’t find its fit among Amazon and other retailers without significant investment and channel conflict. To successfully launch D2C, brands must first determine a differentiated and superior value proposition to competition that is also strategic to the brand, scalable and sustainable long-term.
Tuesday, July 20, 2021
1:00 pm – 2:00 pm ET
The shift to eCommerce accelerated in 2020 and the pending pressures on CPG brands through traditional retail has CPG brands reconsidering D2C sales. Whether leveraged for stronger shopper engagement, to collect 1st party data, to efficiently test new product innovation or as a long-term sales channel, D2C is becoming part of the strategic equation for more CPGs. But how does a brand determine which strategy to take and how far to take it? Hear from this fantastic braintrust of D2C and eCommerce pioneers in a discussion about the pros and cons of D2C activation and the key opportunities and watchouts brands should consider.
Wednesday, July 21, 2021
12:00 pm – 1:00 pm ET
Forming a long-term D2C partnership with key eCommerce providers can unlock a huge future for brands. Unlocking critical capabilities within the confines of existing corporate infrastructure, regulations, and across channel requires a thorough feasibility checklist that CPGIO is prepared to share. In their work with the largest CPG brands in the world, CPGIO has developed partnerships that cover aspects such as Distribution Model Structures, International Operations, SAP Integrations, Pricing, Promotion, Category Management, and Channel Marketing Strategy. Key questions around Timing, Contractual Aspects, Security, Vendor of Record, Legal, and Common Ways of Working will all be covered in this immersive 1-hour talk.
Wednesday, July 21, 2021
1:00 pm – 2:00 pm ET
CPG.IO has been involved in direct-to-consumer site launches for the better half of a decade. In this session, CPG.IO shares a customer that successfully launched their D2C store. In this conversation, the brand will share how it started, what the conversation covered, and provide an update on how it’s going.
0 Comments