BEGIN:VCALENDAR VERSION:2.0 PRODID:-//firstmovr - ECPv5.14.0.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:firstmovr X-ORIGINAL-URL:https://firstmovr.com X-WR-CALDESC:Events for firstmovr REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250909T120000 DTEND;TZID=America/New_York:20250909T130000 DTSTAMP:20260502T114446 CREATED:20241219T191917Z LAST-MODIFIED:20250821T171157Z UID:75840-1757419200-1757422800@firstmovr.com SUMMARY:9.9 Deal Days Summit DESCRIPTION:Tuesday\, September 9\, 202512:00 pm – 1:00 pm ET \n \n \n \n \n \n \n \n \n \n \n Virtual Summit \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n \n Retailer events have become such influencers of sales growth and shopper engagement that brands must now take a more proactive\, intentional approach to win these key inflection periods. Learn the latest eventing strategies\, best practices and insights critical to win with Prime Big Deal Days\, Cyber 5 and more! \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This agenda may be the best deal of all! \n \n \n \n \n \n \n \n \n \n \n Tuesday\, September 9\, 2025 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Opening Remarks \n \n \n \n \n \n \n \n \n \n \n \n 12:00 pm – 12:10 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n The warmest of welcomes\, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce. \n \n \n \n \n \n \n \n \n \n \n Your Co-Hosts \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Oskar Kaszubski \n \n \n \n Chief Growth Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Everyone’s Fighting on Amazon… Smart Brands Start the Battle on Social \n \n \n \n \n \n \n \n \n \n \n \n 12:10 pm – 12:25 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Amazon Deal Days aren’t just a retail battleground; they’re an offsite media goldmine. While most brands focus their budgets on Amazon native ads and deep discounts\, the real winners are using platforms like Meta to drive incremental traffic\, boost discoverability\, and dramatically improve conversion during the highest-intent shopping moments of the year. In this fast-paced tactical session\, we’ll walk through Ampd’s 2025 Prime Day data\, where offsite Meta campaigns saw a +141% lift in ROAS\, +421% lift in conversion rate\, and kept auction volatility at bay\, all while driving sales velocity that fueled Amazon’s ranking algorithms. Get a checklist of how to avoid margin traps of overspending and under-converting for key events. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tyler Gregg \n \n \n \n VP of Strategic Initiatives \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Priming the Engine: Using SEO to Fuel Your Big Deal Day Campaigns \n \n \n \n \n \n \n \n \n \n \n \n 12:25 pm – 12:40 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Retailer algorithms are now the ultimate gatekeepers of eCommerce success — and their new AI-powered search engines reward brands that send the right signals at the right time. Before pouring millions into their media spend for Prime Day\, Cyber 5\, or other big tentpole events\, savvy brands are leaning into SEO strategies to boost the position of their product listings to win organic placements AND improve the effectiveness of those valuable media dollars.  Join Tim Wilson & Amanda Wolff of ProductWind to learn how to supercharge your SEO and climb retailer rankings in advance of big deal days\, entering the key retail events already ahead of the competition. \n \n \n \n \n \n \n \n \n \n \n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tim Wilson \n \n \n \n Chief Revenue Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Amanda Wolff \n \n \n \n Chief Marketing Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n The Brand Day Blueprint: Brand-Led Eventing That Breaks Through \n \n \n \n \n \n \n \n \n \n \n \n 12:40 pm – 12:55 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n In a retail world dominated by retailer-led events\, it’s time to create your own playbook. This session will walk you through The Brand Day Blueprint – a strategic approach to designing powerful\, brand-led events that command attention and drive results. From crafting irresistible promotions to building campaigns that resonate with your audience\, learn how to create breakthrough moments that make your brand the star of the show. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n History will be made in T-minus... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Days Hours Minutes Seconds \n \n \n \n \n \n \n \n \n \n \n \n \n Choose how you want to get involved... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brand Event Pass\n \n FREE live event access for 1 person\nincluding post-event recording and shareable content \n \n \n \n REGISTER NOW \n \n \n \n Learn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n torch™ by Firstmovr\n \n FREE Next Commerce Certification Program\nGet certified by attending this and other events! \n \n \n \n GRAB YOUR TORCHES \n \n \n \n earn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ready to make history? Join us today! URL:https://firstmovr.com/event/9-9-deal-days-summit/ LOCATION:Virtual Summit CATEGORIES:Omni Activation ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2024/12/9.9-Deal-Days-Summit-Registration-Page.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250404T120000 DTEND;TZID=America/New_York:20250404T130000 DTSTAMP:20260502T114447 CREATED:20241219T191128Z LAST-MODIFIED:20250329T142039Z UID:75834-1743768000-1743771600@firstmovr.com SUMMARY:4.4 Deal Days Summit DESCRIPTION:Tuesday\, September 9\, 202512:00 pm – 1:00 pm ET \n \n \n \n \n \n \n \n \n \n \n Virtual Summit \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n \n Retailer events have become such influencers of sales growth and shopper engagement that brands must now take a more proactive\, intentional approach to win these key inflection periods. Learn the latest eventing strategies\, best practices and insights critical to win with Prime Big Deal Days\, Cyber 5 and more! \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This agenda may be the best deal of all! \n \n \n \n \n \n \n \n \n \n \n Tuesday\, September 9\, 2025 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Opening Remarks \n \n \n \n \n \n \n \n \n \n \n \n 12:00 pm – 12:10 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n The warmest of welcomes\, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce. \n \n \n \n \n \n \n \n \n \n \n Your Co-Hosts \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Oskar Kaszubski \n \n \n \n Chief Growth Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Everyone’s Fighting on Amazon… Smart Brands Start the Battle on Social \n \n \n \n \n \n \n \n \n \n \n \n 12:10 pm – 12:25 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Amazon Deal Days aren’t just a retail battleground; they’re an offsite media goldmine. While most brands focus their budgets on Amazon native ads and deep discounts\, the real winners are using platforms like Meta to drive incremental traffic\, boost discoverability\, and dramatically improve conversion during the highest-intent shopping moments of the year. In this fast-paced tactical session\, we’ll walk through Ampd’s 2025 Prime Day data\, where offsite Meta campaigns saw a +141% lift in ROAS\, +421% lift in conversion rate\, and kept auction volatility at bay\, all while driving sales velocity that fueled Amazon’s ranking algorithms. Get a checklist of how to avoid margin traps of overspending and under-converting for key events. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tyler Gregg \n \n \n \n VP of Strategic Initiatives \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Priming the Engine: Using SEO to Fuel Your Big Deal Day Campaigns \n \n \n \n \n \n \n \n \n \n \n \n 12:25 pm – 12:40 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Retailer algorithms are now the ultimate gatekeepers of eCommerce success — and their new AI-powered search engines reward brands that send the right signals at the right time. Before pouring millions into their media spend for Prime Day\, Cyber 5\, or other big tentpole events\, savvy brands are leaning into SEO strategies to boost the position of their product listings to win organic placements AND improve the effectiveness of those valuable media dollars.  Join Tim Wilson & Amanda Wolff of ProductWind to learn how to supercharge your SEO and climb retailer rankings in advance of big deal days\, entering the key retail events already ahead of the competition. \n \n \n \n \n \n \n \n \n \n \n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tim Wilson \n \n \n \n Chief Revenue Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Amanda Wolff \n \n \n \n Chief Marketing Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n The Brand Day Blueprint: Brand-Led Eventing That Breaks Through \n \n \n \n \n \n \n \n \n \n \n \n 12:40 pm – 12:55 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n In a retail world dominated by retailer-led events\, it’s time to create your own playbook. This session will walk you through The Brand Day Blueprint – a strategic approach to designing powerful\, brand-led events that command attention and drive results. From crafting irresistible promotions to building campaigns that resonate with your audience\, learn how to create breakthrough moments that make your brand the star of the show. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n History will be made in T-minus... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Days Hours Minutes Seconds \n \n \n \n \n \n \n \n \n \n \n \n \n Choose how you want to get involved... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brand Event Pass\n \n FREE live event access for 1 person\nincluding post-event recording and shareable content \n \n \n \n REGISTER NOW \n \n \n \n Learn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n torch™ by Firstmovr\n \n FREE Next Commerce Certification Program\nGet certified by attending this and other events! \n \n \n \n GRAB YOUR TORCHES \n \n \n \n earn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ready to make history? Join us today! URL:https://firstmovr.com/event/4-4-deal-days-summit/ LOCATION:Virtual Summit CATEGORIES:Omni Activation ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2024/12/4.4-Deal-Days-Summit-Registration-Page.png END:VEVENT END:VCALENDAR