BEGIN:VCALENDAR VERSION:2.0 PRODID:-//firstmovr - ECPv5.14.0.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:firstmovr X-ORIGINAL-URL:https://firstmovr.com X-WR-CALDESC:Events for firstmovr REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20251021T120000 DTEND;TZID=America/New_York:20251021T130000 DTSTAMP:20260922T145736 CREATED:20241218T200431Z LAST-MODIFIED:20251006T203625Z UID:75788-1761048000-1761051600@firstmovr.com SUMMARY:Growth Genome / Omni Catman Summit DESCRIPTION:Tuesday\, October 21\, 202512:00 pm – 1:00 pm ET \n \n \n \n \n \n \n \n \n \n \n Virtual Summit \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE for Brands \n \n \n \n \n \n \n \n \n \n \n \n We don’t just want growth.  We want incremental growth.  And that takes omni category management strategies. In this summit\, learn next-level strategies for designing for\, activating and measuring repeat rate and longer-term shopper loyalty. \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n An agenda you'll want to acquire! \n \n \n \n \n \n \n \n \n \n \n Tuesday\, October 21\, 2025 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Opening Remarks \n \n \n \n \n \n \n \n \n \n \n \n 12:00 pm – 12:10 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n The warmest of welcomes\, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce. \n \n \n \n \n \n \n \n \n \n \n Your Co-Hosts \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Oskar Kaszubski \n \n \n \n Chief Growth Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Engineering Loyalty: Using eCatMan to Turn One-Time Buyers into Lifelong Fans \n \n \n \n \n \n \n \n \n \n \n \n 12:10 pm – 12:30 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Loyalty isn’t just about points or punch cards—it’s about showing up when it matters. In a world where a shopper’s first purchase might be via search\, retail media\, or a late-night scroll\, how do we make sure it’s not their last? With private label capturing more baskets\, loyalty has become a survival strategy.  Luke Higgins unpacks how modern eCategory Management can drive household penetration and repeatable loyalty—by optimizing content\, taxonomy and activations to meet shoppers where they are today and tomorrow. Expect myth-busting\, practical takeaways\, and a fast-paced view into how brands can engineer loyalty at the digital shelf—without traditional loyalty programs. \n \n \n \n \n \n \n \n \n \n \n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Luke Higgins \n \n \n \n Director\, Global Strategic Consulting \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Margo Lence \n \n \n \n Assistant Manager\, eCommerce Category Development \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n 8 Love Languages of Shopper Loyalty \n \n \n \n \n \n \n \n \n \n \n \n 12:30 pm – 12:55 pm ET30 \n \n \n \n \n \n \n \n \n \n \n \n \n In an omni marketplace full of competing suitors\, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely? In this session\, we’ll assess real CPG brand loyalty strategies to uncover: The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behaviorOpportunities to amplify existing loyalty programs\, create new ones\, or collaborate with retailers on joint loyalty effortsStandout best practices\, retailer capabilities\, and CPG examples you can learn fromThe metrics that matter most when measuring loyalty in today’s omnichannel worldBecause in loyalty\, as in love\, it’s not about finding someone new—it’s about making them want to stay. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n History will be made in T-minus... \n \n \n \n \n Days Hours Minutes Seconds \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Choose how you want to get involved... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brand Event Pass\n \n FREE live event access for 1 person\nincluding post-event recording and shareable content \n \n \n \n REGISTER NOW \n \n \n \n LEARN\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n torch™ by Firstmovr\n \n FREE Next Commerce Certification Program\nGet certified by attending this and other events! \n \n \n \n GRAB YOUR TORCHES \n \n \n \n earn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ready to drive incremental growth? Join us today! URL:https://firstmovr.com/event/growth-genome-omni-catman-summit-repeat-rate/ LOCATION:Virtual Summit CATEGORIES:Omni Category Management ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2024/12/Growth-Genome-Summit-Registration-Page-October-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250610T120000 DTEND;TZID=America/New_York:20250610T130000 DTSTAMP:20260922T145736 CREATED:20241218T185619Z LAST-MODIFIED:20250603T112633Z UID:75787-1749556800-1749560400@firstmovr.com SUMMARY:Growth Genome / Omni Catman Summit DESCRIPTION:Tuesday\, October 21\, 202512:00 pm – 1:00 pm ET \n \n \n \n \n \n \n \n \n \n \n Virtual Summit \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE for Brands \n \n \n \n \n \n \n \n \n \n \n \n We don’t just want growth.  We want incremental growth.  And that takes omni category management strategies. In this summit\, learn next-level strategies for designing for\, activating and measuring repeat rate and longer-term shopper loyalty. \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n An agenda you'll want to acquire! \n \n \n \n \n \n \n \n \n \n \n Tuesday\, October 21\, 2025 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Opening Remarks \n \n \n \n \n \n \n \n \n \n \n \n 12:00 pm – 12:10 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n The warmest of welcomes\, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce. \n \n \n \n \n \n \n \n \n \n \n Your Co-Hosts \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Oskar Kaszubski \n \n \n \n Chief Growth Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Engineering Loyalty: Using eCatMan to Turn One-Time Buyers into Lifelong Fans \n \n \n \n \n \n \n \n \n \n \n \n 12:10 pm – 12:30 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Loyalty isn’t just about points or punch cards—it’s about showing up when it matters. In a world where a shopper’s first purchase might be via search\, retail media\, or a late-night scroll\, how do we make sure it’s not their last? With private label capturing more baskets\, loyalty has become a survival strategy.  Luke Higgins unpacks how modern eCategory Management can drive household penetration and repeatable loyalty—by optimizing content\, taxonomy and activations to meet shoppers where they are today and tomorrow. Expect myth-busting\, practical takeaways\, and a fast-paced view into how brands can engineer loyalty at the digital shelf—without traditional loyalty programs. \n \n \n \n \n \n \n \n \n \n \n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Luke Higgins \n \n \n \n Director\, Global Strategic Consulting \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Margo Lence \n \n \n \n Assistant Manager\, eCommerce Category Development \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n 8 Love Languages of Shopper Loyalty \n \n \n \n \n \n \n \n \n \n \n \n 12:30 pm – 12:55 pm ET30 \n \n \n \n \n \n \n \n \n \n \n \n \n In an omni marketplace full of competing suitors\, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely? In this session\, we’ll assess real CPG brand loyalty strategies to uncover: The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behaviorOpportunities to amplify existing loyalty programs\, create new ones\, or collaborate with retailers on joint loyalty effortsStandout best practices\, retailer capabilities\, and CPG examples you can learn fromThe metrics that matter most when measuring loyalty in today’s omnichannel worldBecause in loyalty\, as in love\, it’s not about finding someone new—it’s about making them want to stay. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n History will be made in T-minus... \n \n \n \n \n Days Hours Minutes Seconds \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Choose how you want to get involved... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brand Event Pass\n \n FREE live event access for 1 person\nincluding post-event recording and shareable content \n \n \n \n REGISTER NOW \n \n \n \n LEARN\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n torch™ by Firstmovr\n \n FREE Next Commerce Certification Program\nGet certified by attending this and other events! \n \n \n \n GRAB YOUR TORCHES \n \n \n \n earn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ready to drive incremental growth? Join us today! URL:https://firstmovr.com/event/growth-genome-omni-catman-summit-aov/ LOCATION:Virtual Summit CATEGORIES:Omni Category Management ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2024/12/Growth-Genome-Summit-Registration-Page-June-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250225T120000 DTEND;TZID=America/New_York:20250225T130000 DTSTAMP:20260922T145736 CREATED:20241218T174422Z LAST-MODIFIED:20250212T185114Z UID:75778-1740484800-1740488400@firstmovr.com SUMMARY:Growth Genome / Omni Catman Summit DESCRIPTION:Tuesday\, October 21\, 202512:00 pm – 1:00 pm ET \n \n \n \n \n \n \n \n \n \n \n Virtual Summit \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE for Brands \n \n \n \n \n \n \n \n \n \n \n \n We don’t just want growth.  We want incremental growth.  And that takes omni category management strategies. In this summit\, learn next-level strategies for designing for\, activating and measuring repeat rate and longer-term shopper loyalty. \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n An agenda you'll want to acquire! \n \n \n \n \n \n \n \n \n \n \n Tuesday\, October 21\, 2025 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Opening Remarks \n \n \n \n \n \n \n \n \n \n \n \n 12:00 pm – 12:10 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n The warmest of welcomes\, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce. \n \n \n \n \n \n \n \n \n \n \n Your Co-Hosts \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Oskar Kaszubski \n \n \n \n Chief Growth Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Engineering Loyalty: Using eCatMan to Turn One-Time Buyers into Lifelong Fans \n \n \n \n \n \n \n \n \n \n \n \n 12:10 pm – 12:30 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n Loyalty isn’t just about points or punch cards—it’s about showing up when it matters. In a world where a shopper’s first purchase might be via search\, retail media\, or a late-night scroll\, how do we make sure it’s not their last? With private label capturing more baskets\, loyalty has become a survival strategy.  Luke Higgins unpacks how modern eCategory Management can drive household penetration and repeatable loyalty—by optimizing content\, taxonomy and activations to meet shoppers where they are today and tomorrow. Expect myth-busting\, practical takeaways\, and a fast-paced view into how brands can engineer loyalty at the digital shelf—without traditional loyalty programs. \n \n \n \n \n \n \n \n \n \n \n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Luke Higgins \n \n \n \n Director\, Global Strategic Consulting \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Margo Lence \n \n \n \n Assistant Manager\, eCommerce Category Development \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n 8 Love Languages of Shopper Loyalty \n \n \n \n \n \n \n \n \n \n \n \n 12:30 pm – 12:55 pm ET30 \n \n \n \n \n \n \n \n \n \n \n \n \n In an omni marketplace full of competing suitors\, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely? In this session\, we’ll assess real CPG brand loyalty strategies to uncover: The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behaviorOpportunities to amplify existing loyalty programs\, create new ones\, or collaborate with retailers on joint loyalty effortsStandout best practices\, retailer capabilities\, and CPG examples you can learn fromThe metrics that matter most when measuring loyalty in today’s omnichannel worldBecause in loyalty\, as in love\, it’s not about finding someone new—it’s about making them want to stay. \n \n \n \n \n \n \n \n \n \n \n Featured Speaker \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Chris Perry \n \n \n \n Chief Learning Officer \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n History will be made in T-minus... \n \n \n \n \n Days Hours Minutes Seconds \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Choose how you want to get involved... \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Brand Event Pass\n \n FREE live event access for 1 person\nincluding post-event recording and shareable content \n \n \n \n REGISTER NOW \n \n \n \n LEARN\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n torch™ by Firstmovr\n \n FREE Next Commerce Certification Program\nGet certified by attending this and other events! \n \n \n \n GRAB YOUR TORCHES \n \n \n \n earn\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ready to drive incremental growth? Join us today! URL:https://firstmovr.com/event/growth-genome-omni-catman-summit-new-to-brand/ LOCATION:Virtual Summit CATEGORIES:Omni Category Management ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2024/12/Growth-Genome-Summit-Registration-Page-February-2025.png END:VEVENT END:VCALENDAR