BEGIN:VCALENDAR VERSION:2.0 PRODID:-//firstmovr - ECPv5.14.0.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:firstmovr X-ORIGINAL-URL:https://firstmovr.com X-WR-CALDESC:Events for firstmovr REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261019T120000 DTEND;TZID=America/New_York:20261019T130000 DTSTAMP:20261016T180620 CREATED:20260102T100307Z LAST-MODIFIED:20260102T100532Z UID:85814-1792411200-1792414800@firstmovr.com SUMMARY:PROMPTED / Commerce AI News DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/prompted-commerce-ai-news-october-2026/ LOCATION:Monthly Podcast Series CATEGORIES:Commerce AI ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/01/PROMPTED-Commerce-AI-News-Registration-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261104T120000 DTEND;TZID=America/New_York:20261104T130000 DTSTAMP:20261016T180621 CREATED:20260101T202227Z LAST-MODIFIED:20260102T102531Z UID:85758-1793793600-1793797200@firstmovr.com SUMMARY:PROMPTED / AI Capability Spotlights DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/prompted-ai-capability-spotlights-4/ LOCATION:Interactive Webcast Series CATEGORIES:Commerce AI ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/01/PROMPTED-Capabilities-Registration-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261109T120000 DTEND;TZID=America/New_York:20261109T130000 DTSTAMP:20261016T180621 CREATED:20251231T081922Z LAST-MODIFIED:20260810T185721Z UID:85596-1794225600-1794229200@firstmovr.com SUMMARY:Cyber 5 / Next Commerce News DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/cyber-5-next-commerce-news-november-2026/ LOCATION:Monthly Podcast Series CATEGORIES:Omni News ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/08/Cyber-Monday-Thumbnail-August-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261112T120000 DTEND;TZID=America/New_York:20261112T133000 DTSTAMP:20261016T180621 CREATED:20251230T201449Z LAST-MODIFIED:20261007T161638Z UID:85518-1794484800-1794490200@firstmovr.com SUMMARY:ENDCAPS™ 2026 Holiday Edition Summit DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/endcaps-2026-holiday-edition-summit/ LOCATION:Interactive Webcast Series CATEGORIES:Special ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2025/12/ENDCAPS-2026-Holiday-Edition-Registration-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261116T120000 DTEND;TZID=America/New_York:20261116T130000 DTSTAMP:20261016T180621 CREATED:20260102T100636Z LAST-MODIFIED:20260102T101003Z UID:85818-1794830400-1794834000@firstmovr.com SUMMARY:PROMPTED / Commerce AI News DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/prompted-commerce-ai-news-november-2026/ LOCATION:Monthly Podcast Series CATEGORIES:Commerce AI ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/01/PROMPTED-Commerce-AI-News-Registration-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261117T130000 DTEND;TZID=America/New_York:20261117T140000 DTSTAMP:20261016T180621 CREATED:20261015T144542Z LAST-MODIFIED:20261015T144742Z UID:93312-1794920400-1794924000@firstmovr.com SUMMARY:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/alexa-made-me-buy-it-what-retailer-ai-can-teach-us-about-better-pdps/ LOCATION:Interactive Webcast Series CATEGORIES:External ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/10/20261117_firstmovr_Alexa-PDP-input_NC-scaled.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261207T120000 DTEND;TZID=America/New_York:20261207T130000 DTSTAMP:20261016T180621 CREATED:20251231T082302Z LAST-MODIFIED:20260810T185704Z UID:85600-1796644800-1796648400@firstmovr.com SUMMARY:Cyber 5 / Next Commerce News DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/cyber-5-next-commerce-news-december-2026/ LOCATION:Monthly Podcast Series CATEGORIES:Omni News ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/08/Cyber-Monday-Thumbnail-August-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261214T120000 DTEND;TZID=America/New_York:20261214T130000 DTSTAMP:20261016T180621 CREATED:20260102T101040Z LAST-MODIFIED:20260102T101313Z UID:85822-1797249600-1797253200@firstmovr.com SUMMARY:PROMPTED / Commerce AI News DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/prompted-commerce-ai-news-december-2026/ LOCATION:Monthly Podcast Series CATEGORIES:Commerce AI ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2026/01/PROMPTED-Commerce-AI-News-Registration-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261217T120000 DTEND;TZID=America/New_York:20261217T133000 DTSTAMP:20261016T180621 CREATED:20251230T201628Z LAST-MODIFIED:20261007T161635Z UID:85519-1797508800-1797514200@firstmovr.com SUMMARY:ENDCAPS™ 2026 BevAlc Summit DESCRIPTION:Alexa Made Me Buy It: What Retailer AI Can Teach Us About Better PDPs \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Tuesday\, November 17\, 2026 \n \n \n \n 1:00 pm – 2:00 pm ET \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Ticket Price: FREE \n \n \n \n \n \n \n \n \n \n \n Presented by Stratably and firstmovrLearn more and register at Stratably.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the Virtual Session: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Product page optimization has always involved a lot of questions. What does the shopper need to know? What content should come first? Which benefits deserve more visual real estate? Now there’s a new way to get input to those questions: What does AI think? AI-powered shopping experiences are creating a new way to “interrogate” the PDP. Retailer tools like Alexa for Shopping can surface shopper questions\, compare products\, identify content gaps and interpret claims\, giving teams a new way to test what shoppers care about\, what search can find\, what AI can understand and where the content still falls short. In this interactive virtual session\, Russ Dieringer of Stratably and Chris Perry of firstmovr will use Alexa for Shopping to audit real CPG product pages through three critical lenses: SHOPPER CENTRICITY: Does the PDP answer the questions shoppers actually have and communicate the benefits that matter most?SEO: Does the content reinforce the language\, attributes and use cases that drive discoverability?AIO: Does the page provide the context and clarity AI needs to understand\, differentiate and recommend the product?We’ll put real PDPs to the test\, using retailer AI live to uncover opportunities across titles\, bullets\, descriptions\, imagery\, enhanced content\, story flow and content prioritization. Then we’ll turn those findings into practical recommendations brands can test\, learn and optimize for growth. Leaders will leave with three things: A practical way to use retailer AI as a new lens for PDP auditing and optimizationA framework for evaluating content across shoppers\, search and AINew ideas for optimizing visual and textual content to test on their own PDPs URL:https://firstmovr.com/event/endcaps-2026-bevalc-summit/ LOCATION:Interactive Webcast Series CATEGORIES:Special ATTACH;FMTTYPE=image/png:https://firstmovr.com/wp-content/uploads/2025/12/ENDCAPS-2026-BevAlc-Registration-Banner.png END:VEVENT END:VCALENDAR