Workshop at CMA | SIMA ELEVATE
February 15 @ 8:00 am - February 18 @ 6:00 pm
CTRL+ALT+OMNI: Rebooting Category Management
Despite the rise of omnichannel shopping, most category management practices are still stuck in the single-channel past. Why? Six persistent blockers are keeping the industry from evolving:
- Insufficient omni data & insights
- Limited omni understanding
- Limited omni focus or prioritization
- In-store planning resource requirements
- Multi-channel organization silos
- Missing stakeholder alignment & collaboration
In this fast-paced, hands-on workshop, Chris Perry will hit CTRL+ALT+OMNI on the traditional process, challenging each of these blockers and rebooting our approach together. You’ll collaborate in small groups to pressure-test best practices, co-create solutions, and walk away with a refreshed category strategy playbook built for the unified shopper experience.
Spend 2-½ unforgettable days building community, making connections and diving into timely and practical learning experiences.
In a world full of change, one thing is certain, you’ll leave armed with the insights, strategies and practical tools to propel your team and business forward. From interactive workshops and hands-on training to dynamic keynotes featuring futurists, data innovators and shopper behavior experts, CMA | SIMA ELEVATE delivers the knowledge and inspiration you need to thrive in today’s fast-changing retail and CPG landscape.
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