Every PDP is being judged, by shoppers, algorithms, and retailers, whether teams are ready or not. The difference between “complete” and “compelling” often comes down to critical design choices, discipline, and knowing where and when to refine.

The Digital Shelf isn’t a one-time project, it’s an ongoing process. PROJECT PDP™ reflects how improvement actually happens: not all at once, but through focused, intentional efforts.

Each workshop breaks PDP excellence into specific optimization opportunities — shopper centricity, growth incrementality, mobile readiness, SEO/AEO and more — treating each as a “project” teams can audit, refine, and improve over time.

Through live, constructive critiques of high-profile PDPs, including ENDCAPS™ PDP Award winners, finalists, as well as other leading pages, we show how continuous refinement drives sustained performance.