AI is rapidly reshaping commerce, from automation and efficiency to shopper experience, media, and personalization.

But the real challenge isn’t understanding the technology,  it’s deciding how leaders, teams, and organizations must adapt in response.

That’s where this PROMPTED / Commerce AI News series comes in. Each month, we bring a clear executive POV on what’s changing, what it’s prompting across roles and workflows, and how commercial leaders should respond with practical implications for CPG brands navigating an AI-powered future.