First Movers

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First Movers is a change leader interview series featuring select industry pioneers who are boldly driving the evolution of digital commerce, the consumer and everything in between.

Meet all of our past featured First Movers below.

2021 First Movers

(listed chronologically with position titles from date of interview)

Gemma Pinedo

Director, eCommerce Advisory
EDGE BY ASCENTIAL

Carlos Ferreira

US eCommerce Director, VMS
RB

Rachel Tetreault

VP, Sales & Marketing Digital Commerce
EASTPOINT SPORTS

Michael Callahan

VP of eCommerce
MAYTEX

 

Gloria DeCoste

Director of Omnichannel Marketing
NESTLE

Stephen Mader

Global Head of Strategy & Insights
POTOO

Kamela Warren

Amazon Account Executive
THE EMERSON GROUP

Mario Strano

eCommerce Team Lead
GHIRARDELLI CHOCOLATE COMPANY

 

Meagan Bowman

Founder & CEO
STONEHENGE TECH LABS

Kurt Vogel

Director of Client Insights
EDGE BY ASCENTIAL

Jaimie McConnell

Manager of Customer eCommerce
LINDT

Daren Garcia

Partner
VORYS ECONTROL

 

Liza Maschi

Director of Business Development + eCommerce
DANONE

Travis Colvin

Sr Director, B2B eCommerce
KELLOGG COMPANY

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2020 First Movers

(listed chronologically with position titles from date of interview)

Oliver Bradley

Global eCommerce Experience Design Director
UNILEVER

Fraser Trivett

Global eCommerce Marketplace Lead
VODAFONE

Erika Lepczyk

Senior Global Director of eCommerce
BRITAX

Ann Boyles

Director of eCommerce & Trade Strategy
KAO

 

Todd Hassenfelt

Director of eCommerce
GLANBIA

John Ostman

Sr Director of eCommerce & Digital Strategy
JACK LINK’S

Xian Wang

Global Content Director for Retail Insight
EDGE BY ASCENTIAL

Alana Feldman

Manager of eCommerce Operations
BAYER

 

Peter V.S. Bond

VP of Retail Strategy
POWER REVIEWS

Kiri Masters

Founder
BOBSLED MARKETING

Aisha Khan

Chief Strategy Officer
PHARMAPACKS

Jason Goldberg

Chief Commerce Strategy Officer
PUBLICIS GROUPE

 

Kacie McKee

US eCommerce Lead
WAVEMAKER

Veeral Shah

VP, Commercial Strategy & Development
NESTLE

Jennifer Elmashni

VP, Global eCommerce & Digital Marketing
BIC

Brendan Witcher

VP & Principal Analyst
FORRESTER

 

Rizwan Akbar

SVP of eCommerce
PUBLICIS GROUPE

Adam Rose

Chief Talent Officer
ECOMMERCE PLACEMENT

Yves Le Breton

Digital Strategy Consultant
YLB Consulting

Mark Power

Founder & CEO
PODEAN

 

Andrea Steele

Director, Digital Direct & Operations
THE HERSHEY COMPANY

Jay Bartel

Team Leader, Pure Play eCommerce
EDGEWELL PERSONAL CARE

Tim Madigan

Partner
THE PARTNERING GROUP

Surabhi Pokhriyal

Director, Global eCommerce Acceleration
JOHNSON & JOHNSON

 

Kathy Aronson

Principal
DIGITAL LUMINARY

Oshiya Savur

VP, Marketing & Education
REVLON

Celia Van Wickel

Sr Manager, eCommerce Insights
COCA-COLA

Allan Peretz

President
BOLD! RETAIL STRATEGIES

 

2019 First Movers

(listed alphabetically with position titles from date of interview)

Anu Bliss

Director, Global eCommerce
JOHNSON & JOHNSON

Martyn Blakeley

Global Digital Commerce Director
GSK

Don Brett

VP, eCommerce
KIMBALL

Billy Courtney

Co-Founder & Head of Partnerships
RICHCONTEXT

 

Wayne Duan

VP, eCommerce
CONSTELLATION BRANDS

Brian Dudzinski

Director of eCommerce
KIND

Whitney Gibson

Partner
VORYS

Laura Gustafson

eCommerce Marketing Lead
GENERAL MILLS

 

Stuart Heffernan

Head of eBusiness
PERNOD RICARD

Benjamin Henniges

Associate Director of eCommerce
SPARK FOUNDRY

Brian Horel

Sr Director, eCommerce Customer Development
GEORGIA PACIFIC

Eamon Kelly

Senior Research Analyst & Partner
EDGEWATER RESEARCH

 

Calvin Lammers

Director, eCommerce
SPINDRIFT

Stephanie Leffler

Chief Executive Officer
ONESPACE

Jim Morgan

Head of eCommerce
VITA COCO

Shyla Navarro

Director, eCommerce Advisory
EDGE BY ASCENTIAL

 

Niall O’Gorman

Co-Founder & Chief Strategy Officer
CHANNELSIGHT

Jack O’Leary

Sr Analyst, Retail Insight
EDGE BY ASCENTIAL

Jonas Paretzkin

Director, eCommerce & Retail Stores
BLUE DIAMOND

Amrit Patil

VP / GM of eCommerce
KIMBERLY-CLARK

 

Cheryl Ryan

Director of eCommerce
NATURE’S VARIETY

Ajay Sharma

Global eCommerce Capability Leader
BAYER

Cassandra Stevens

Global Commerce Director
PUBLICIS MEDIA

Paul Whitacre

VP, eCommerce
TRILLIANT FOODS

 

Amanda Wolff

Chief Marketing Officer
ONESPACE

 

2018 First Movers

(listed alphabetically with position titles from date of interview)

Neil Ackerman

Sr Director, Global Supply Chain
JOHNSON & JOHNSON

Keith Anderson

SVP, Strategy & Insights
PROFITERO

Garrett Bluhm

VP, Marketplace Strategy
PATTERN

Melissa Burdick

Founder & President
PACVUE

 

Dale Calvert

Founder & Partner
MONTCLAIRITY

Jie Cheng

Director, Global eCommerce & Digital Marketing
CAMPBELL SOUP COMPANY

Jeff Cohen

CMO & Partner
SELLERLABS

Aaron Conant

Co-Founder & Managing Director
ECOM ADVISORY

 

Tim Creed

eCommerce Team Leader
MARS PETCARE

John Denny

VP, eCommerce & Digital Marketing
CAVU VENTURE PARTNERS

Hannah Donoghue

VP, Global Advisory
EDGE BY ASCENTIAL

Jamie Dooley

Head of eCommerce
DOREL JUVENILE

 

Jason Eastman

VP, eCommerce
CRAYOLA

Andrew Freeman

Director, Global eCommerce Capability
KELLOGG’S

Sam Gagliardi

SVP, eCommerce
IRI

Rich Gibbons

Director, Global eCommerce Customer Development
KELLOGG’S

 

Rob Gonzalez

Co-Founder & EVP, Business Development
SALSIFY

Deisla Gonzalez-Sandoval

Sr Director, eCommerce Customer Logistic Services
KELLOGG’S

Amanda Greenberg

Chief Digital Officer
CENTRE LANE PARTNERS

Reid Greenberg

EVP, eCommerce & Digital Retail Insights
KANTAR

 

Omar Haque

VP, eCommerce
GRUPO BIMBO

Eric Heller

Chief Executive Officer
MARKETPLACE IGNITION

Laura Hyland

VP, eCommerce US
HENKEL

Oskar Kaszubski

VP, Global eCommerce Acceleration
KELLOGG’S

 

Andrea Leigh

VP, Client Services
IDEOCLICK

Justin Leigh

Co-Founder & CEO
IDEOCLICK

Tony Long

Global eCommerce Capability Lead
KIMBERLY-CLARK

Nathan Mansperger

VP, Wholesalers & Suppliers
PROVI

 

Nathan Mariafioti

VP, eCommerce
NESTLE PURINA

Michele McNamara

VP, eCommerce
CHOBANI

Spencer Millerberg

Founder & CEO
ONECLICK RETAIL

Matt Moog

Chief Executive Officer
POWER REVIEWS

 

Boren Novakovic

Managing DIrector
EDGE BY ASCENTIAL

Sri Rajagopalan

VP, eCommerce & Digital Sales
JOHNSON & JOHNSON

Danny Silverman

Chief Marketing Officer
EDGE BY ASCENTIAL

Scot Wingo

Executive Chairman & Co-Founder
CHANNELADVISOR

 

Anne Zybowski

Team Leader, Omnichannel Retailing
CLOROX

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Categories: First Movers