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JBPx eCommerce Growth Summit / Amazon EU
April 24 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm CET
Amazon is the #1 EU growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, April 23, 2024
12:00 pm – 12:10 pm CET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Wednesday, April 24, 2024
12:10 pm – 12:45 pm CET
We know the Amazon search algorithm never sleeps. What has Amazon changed this year? What are brands doing to adapt?
In this session, Spencer and Justin will share the latest best practices for SEO optimization on the Amazon platform.
Wednesday, April 24, 2024
12:45 pm – 1:20 pm CET
In 2023, products in Amazon’s Climate Pledge Friendly (CPF) program saw an average +10% lift in product page views, and a Momentum Commerce analysis found an average +8.4% sales lift. Amazon customers have switched more than 60 million times from non-badged products to CPF products.
What’s more, meeting the eligibility requirements for Amazon’s programs can yield savings in packaging, storage, and fulfillment costs.
This session is a practical guide to maximizing the commercial benefits of Amazon’s climate and sustainability programs.
Wednesday, April 24, 2024
1:20 pm – 1:55 pm CET
eCommerce and Legal teams within brands face a range of IP infringements and unauthorized 3P activity issues on Amazon Marketplace globally that not only lead to loss of sales and revenue to unauthorized third parties but also risk brand equity and consumer trust.
This session will highlight the importance of building internal processes to tackle brand protection challenges and demonstrate how brands like NETGEAR, Nestle, Bayer, and others are achieving success using the GreyScout platform.”
Wednesday, April 24, 2024
1:55 pm – 2:25 pm CET
In this session, Todd will discuss the importance of brand story-telling and how to effectively communicate your brand’s message on Amazon. He will explore strategies for using Amazon shopping data to inform your marketing decisions and optimize your campaigns.
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