In an omni marketplace full of competing suitors, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely?

In this session, we’ll assess real CPG brand loyalty strategies to uncover:

• The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behavior
• Opportunities to amplify existing loyalty programs, create new ones, or collaborate with retailers on joint loyalty efforts
• Standout best practices, retailer capabilities, and CPG examples you can learn from
• The metrics that matter most when measuring loyalty in today’s omnichannel world

Because in loyalty, as in love, it’s not about finding someone new—it’s about making them want to stay.