About Us

Our Purpose

Make change one small step for brands.

In today’s omni marketplace, everyone wants a first-mover advantage, yet few are ready to take the first step into the unknown.

Moving first (or at all) demands change, and change is hard. It requires a willingness and humility to learn, adapt, and do things differently. Ironically, most organizations focus on immediate results over effective upskilling, leading at best to training that centers on what to change rather than how to lead it.

We believe that the most powerful launchpad is UPSKILLING FOR A CHANGE. By equipping leaders with the right practices and metrics, organizations can embrace change with clarity, confidence and consistency.

Change is hard, but we can change that!

Our Mission

We are firstmovr, Your Partner for Omni Education + Change Management, on a mission to ready first movers — both leaders and organizations — not just for WHAT is next, but for HOW to willfully navigate and lead it.

We serve CPG manufacturers, retailers and agencies with:

Leadership

Oskar Kaszubski

CHIEF LEARNING OFFICER
CO-FOUNDER

Hey!  I’m Oskar, a global omnichannel leader with over 20 years of experience and a lifetime passion for leading eCommerce and digital transformation for global, mid-size and start-up organizations.

Chris Perry

CHIEF LEARNING OFFICER
CO-FOUNDER

Hi! I’m Chris, a global omnichannel leader of 15 years and executive educator on a mission to empower leaders to embrace change with the most actionable knowledge, strategies and KPIs.

Liza Grigorchuk

TEAM LEAD

Hi! I’m Liza, a Business Development Manager here on a mission to help brands unlock the full potential of eCommerce and digital transformation. What gets me excited is to explore how innovative and digital trends alter the interaction between people and businesses around the globe. 

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The Team

Nikita Shumovich

Data and Insights Analyst

Vera Lubinets

GRAPHIC DESIGNER

Aleksandra Vakhitova

Junior Data Analyst

Maria Strelnikova

Junior Data Analyst

Arsen Avetisyan

DATABASE CONTENT MANAGER

Coming Soon...

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The Board

Amanda Wolff

CHARTER BOARD MEMBER
CONTRIBUTOR

Hi! I’m Amanda, a global marketing leader of over 20 years and executive educator on a mission to empower leaders to establish best-in-class digital shelves for market-leading shopper experiences.

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