Amazon Deal Days aren’t just a retail battleground; they’re an offsite media goldmine. While most brands focus their budgets on Amazon native ads and deep discounts, the real winners are using platforms like Meta to drive incremental traffic, boost discoverability, and dramatically improve conversion during the highest-intent shopping moments of the year.
In this fast-paced tactical session, we’ll walk through Ampd’s 2025 Prime Day data, where offsite Meta campaigns saw a +141% lift in ROAS, +421% lift in conversion rate, and kept auction volatility at bay, all while driving sales velocity that fueled Amazon’s ranking algorithms.
Get a checklist of how to avoid margin traps of overspending and under-converting for key events.
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