Teams lack a shared, practical approach for evaluating Amazon PDP design, identifying what truly matters, and prioritizing continuous improvement on Amazon specifically.

In this interactive virtual session, Russ Dieringer of Stratably and Chris Perry of firstmovr will break down Amazon PDP excellence into focused, manageable optimization “projects” across shopper centricity, growth incrementality, A+ and Premium A+ content, mobile readiness, AI-driven discovery, and more. As a full audience, we’ll audit and critique real best-in-class Amazon detail pages together, using their best practices and opportunities for inspiration.

Leaders will leave with a clear Amazon PDP audit framework, stronger judgment on what separates “complete” pages from “compelling” standout performers, and a repeatable way to turn ongoing detail page optimization into an actionable, high-impact process.