Category management was built for a “simpler” world: one channel, one shelf, one shopper mission at a time. Today’s omnichannel shopper doesn’t think in channels, yet most organizations still plan, measure, and collaborate in silos. Why hasn’t true omni category management taken off yet? 

In this session, we’ll break down the barriers holding the industry back, from insufficient omni data and siloed organizations to missing stakeholder alignment, and explore how brands and retailers can move from intent to impact. Walk away with a clearer understanding of the challenges, as well as practical steps to start bridging gaps, unlocking collaboration, and building the unified shopper experiences that growth now demands.