Shoppers have gone omnichannel. Retailers are becoming increasingly integrated. But many manufacturers are still organized around traditional channels, functions and silos. 
 
One of the biggest barriers to omnichannel success? The way we’re organized to deliver it. 
 
In this episode of Retail Unfiltered, Chris Perry of firstmovr and Jamie Dooley of Profitero+ will explore how leading brands are evolving their organizational structures, capabilities and ways of working to compete in an omnichannel world. 
 
Drawing on findings from Profitero+’s latest eCommerce Organizational Benchmark Study, we’ll examine the shift from siloed to integrated teams, the evolving role of eCommerce Centers of Excellence, and why changing the org chart alone isn’t enough. 
 
We’ll discuss what separates omnichannel leaders from the rest and share five practical ways organizations can break down silos, build shared accountability and turn omnichannel ambition into action.