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CATx eCommerce Growth Summit / Pet / November 2022

November 8, 2022 @ 12:00 pm - November 9, 2022 @ 2:00 pm

Free – $299
Tuesday, November 8 – Wednesday, November 9, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

The pet category experienced explosive growth during COVID-19. Learn how to master eCommerce growth across key retailers, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
Chew on this agenda!
Tuesday, November 8, 2022
Opening Remarks

Tuesday, November 8, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Love Me, Love My Dog: How to Harness the Voice Of the Customer to Win Hearts and Build Loyalty.

Tuesday, November 8, 2022
12:10 pm – 12:45 pm ET

Today’s pet-loving shoppers are vocal when it comes to sharing their pets’ likes and dislikes, particularly when it comes to food. There is a vast amount of user-generated content on Amazon alone, and it’s a treasure trove of insights. With live case examples, using the latest in Natural Language Processing technology, we will show you how data can be mined at scale to extract the priceless insights that identify the most popular themes and the characteristics your shoppers like or dislike most.
In this session, you will learn:
  • How to quickly translate the Voice of the Customer into actionable insights
  • The strategies that will turn negative sentiment around and build loyalty
  • Why shoppers really prefer your brand over others and how to use this to your competitive advantage
Featured Speaker
Shazia Amin
Head of Insights
Chew On This: Content Best Practices for Chewy and Other Online Pet Specialty Retailers

Tuesday, November 8, 2022
12:45 pm – 1:20 pm ET

Pet specialty retailers like and Petco have carved out a unique niche for themselves in the world of e-commerce by differentiating the shopping experiences on their platforms from leading sites like Amazon and Walmart. As a result, brands have different opportunities and challenges when trying to maximize the impact of their product content in a “chewified” way.

In this session, learn practical tips that will help you improve your product content to perform better in both search and conversion on the pet specialty sites.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Distributed Discovery + Purchase: "meCommerce" is the New Marketing Opportunity for Pet Brands

Tuesday, November 8, 2022
1:20 pm – 1:55 pm ET

Product discovery used to happen almost exclusively in-store, as consumers trolled aisles for inspiration. But as digital commerce has exploded, consumers in categories like CPG that don’t follow a traditional purchase “funnel,” are now becoming just as likely – or even more likely – to discover new products outside the store or And this is a HUGE opportunity for brands.

Smart brands are enabling this distributed discovery by leveraging traditional influencer marketing, social platforms (essentially delivering augmented influencer at scale), and other methods of putting the consumer at the center of the product discovery experience.. In addition to supporting “always on” omnishopping behaviors, the real promise of consumer-centric “meCommerce” is to foster direct brand-consumer relationships, while still keeping the retailer in the critical fulfillment position.

In this session, we’ll explore these shifts and opportunities in the Pet category, and share data (and inspiration!) around consumer discovery and commerce behaviors beyond the store.

Featured Speaker
Jennifer Silverberg
Chief Executive Officer
Wednesday, November 9, 2022
Winning Petcare dComm with Shopper

Wednesday, November 9, 2022
12:10 pm – 12:45 pm EDT

Join the Ecommerce pet team from The Mars Agency to uncover the digital shifts in buying behavior and what kind of opportunities this brings in the digital arena for petcare.

We’ll share marketplace assessments and an example of ways to action the insights. You’ll walk away with an understanding of the critical factors for developing best in class digital shopper experiences that will help you drive growth for your brand.

Featured Speakers
Kristin Wall
Sr Director, eCommerce
Kelly McLane
eCommerce Manager
Scaling Visual Media Creation for Pet

Wednesday, November 9, 2022
12:45 pm – 1:20 pm ET

Create Great Visual Content for Every Pet Product in Your Portfolio – Here’s How:
  • Grow your reach without increasing spend
  • Instead of having to pick and choose which SKUs to update visual content for – you can now update all of them
  • Visual content creation for Pet products – real world case study
Featured Speaker
Dave Feinleib
How SMART is Your Pet?

Wednesday, November 9, 2022
1:20 pm – 1:55 pm ET

Growth is NOT the  strategy in any category, let alone Pet. Growth is the result of a strategy.  

Spinning the “flywheel” can help you grow, but only if you know and choose HOW you want to grow and spin the flywheel in that chosen SMART direction (Think SMART goals = Specific Measurable Achievable Relevant Timebound).

In this session, we’ll discuss the 12 different SMART growth strategies, highlight the different levers we can pull to drive them and share real pet category examples for inspiration and reapplication across brands who are choosing to be SMART.

Featured Speaker
Chris Perry
Chief Learning Officer
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History will be made in T-minus...
Choose how you want to get involved
Brand Pass / $0
Single live event access for 1 person
including post-event recordings
Agency Pass / $299
Single live event access for 1 person
including post-event recordings
Ready to make history? Join us today!


November 8, 2022 @ 12:00 pm
November 9, 2022 @ 2:00 pm
Free – $299
Event Category:


Interactive Webcast Series




The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Brand registration
CATx eCommerce Growth Summit Agency Pass / November 2022
firstmovr event series / CATx / Pet / November 2022
$ 299.00


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