- This event has passed.
iQBR eCommerce Leadership Summit / Q1 2021
February 9, 2021 @ 12:00 pm - February 11, 2021 @ 2:00 pm
$149.00
12:00 pm – 2:00 pm EST
In-market excellence begins with internal excellence. For senior leaders spearheading change in their organizations, get a deep-dive into the latest recommendations for “shoppable media” and retail demand generation strategy, resourcing and org structure and more.
Tuesday, February 2, 2021
12:00 pm – 12:10 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, February 9, 2021
12:10 pm – 1:05 pm EST
Budget fluidity refers to the ability to move budget flexibly and quickly without layers of decision-makers across platforms, channels, and retailers based on real-time information, but in practice, budget fluidity is easier said than done. Hear advice from eCommerce veterans Melissa Burdick of Pacvue and Shenan Reed of L’Oréal on how brands can break down team silos, align on a common set of KPIs, utilize agile planning cycles, and prepare eComm marketing strategy for whatever changes are right around the corner.
Tuesday, February 9, 2021
1:05 pm – 2:00 pm EST
Ratings & Reviews are a critical driver of shopper engagement and conversion on the digital shelf; however, they have so much more potential to drive growth for leading brands. In this session, you’ll learn best practices for embedding ratings and reviews more strategically into your retail media and omnichannel shopper programming for increased in-market ROI short-term and long-term.
Wednesday, February 10, 2021
12:00 pm – 1:00 pm EST
Social platforms contribute up to a quarter of total retail sales, reaching $23B as of last year. With eCommerce now accounting for nearly 15% of total retail sales, social platforms are now the new retailers and key to every brand’s digital marketing strategy. Tune into this session with MikMak CEO, Rachel Tipograph, and CPG Expert, Evan Duck, to learn about social commerce trends MikMak saw in 2020, what it takes to be best in class, and their predictions for the keys to success in 2021.
Wednesday, February 10, 2021
1:00 pm – 2:00 pm EST
The total value of retail media spend is difficult for many executives to calculate because of its cross-functional nature. Retailer ad investment often sits between marketing and sales organizations. Without the true answer, brands underinvest in retailer ad spend and sacrifice growth across both online and offline channels.
In this session, Molly Schonthal and Chris Perry provide a framework generated through insights from dozens of digital shelf executives at large brands. They will discuss how factors including online and offline sales revenue and partner and media value can impact spend prioritization. This study, and its associated calculator, will offer you a new and more comprehensive way to look at the full revenue impact of the digital shelf.
Thursday, February 11, 2021
12:00 pm – 1:00 pm EST
2020 forced many brands to adapt to changing consumer needs and retailer models. As brands work to evolve their own team structures to address the growing needs of the channel, there are many factors to consider before reorganizing. Profitero shares research on organizational design and the benefits of various models, as well as an eCommerce maturity model for brands to better understand what they should prioritize based on their own maturity. A specific look into various models for retail media will be shared.
Thursday, February 11, 2021
1:00 pm – 2:00 pm EST
Still hungry for more?
Our panel of eCommerce experts are here to support you on any and all questions you have about accelerating your marketing and shopper media strategies.
0 Comments