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JBPx eCommerce Growth Summit / January 2021
January 26, 2021 @ 12:00 pm - January 28, 2021 @ 2:00 pm
$149.00
12:00 pm – 2:00 pm EST
Target has made pivotal moves into omni-channel transformation and digital commerce leadership. Learn how to master eCommerce growth with Target, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, January 26, 2021
12:00 pm – 12:10 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, January 26, 2021
12:10 pm – 1:05 pm EST
With accelerated e-commerce growth, Target’s digital business is on the rise. More people are visiting Target.com and the Target app to shop, browse, or plan their next Target trip. Join us as we share how consumer shopping behavior has changed, and learn how brands can grow their business in-line with accelerating digital and omni-channel shopping behaviors by partnering with Target’s retail media division, Roundel.
Tuesday, January 26, 2021
1:05 pm – 2:00 pm EST
Target’s eCommerce business grew dramatically in 2020, with online sales up more than 150% year-over-year. To help brands reach this influx of digital shoppers, Target has invested heavily in its online marketing solutions, and brands are leaning in, with early adopters finding cost-effective advertising success. Join Pacvue and Criteo for an overview of the media placements available on Target.com and the Target app, how to run and optimize Target Product Ads, and best practices for growing sales on Target with a full-funnel media strategy.
Wednesday, January 27, 2021
12:00 pm – 1:30 pm EST
How can brands adapt their strategies and tactics to maximize the impact of their online & omnichannel presence at Target? We break down the retailer’s digital strategy, where it sits in the competitive landscape, and how to do business with Target to find success on the digital shelf. Profitero shares an order of operations framework, KPIs you should be thinking about, and best practice guidance on how to manage your online assortment, pack configuration, pricing, promotion, marketing & merchandising, and other digital shelf levers for a successful manufacturer/Target collaboration.
Thursday, January 28, 2021
12:00 pm – 1:00 pm EST
Target has emerged as one of the big winners of the e-commerce retailer boom, yet their e-commerce ecosystem can be tricky to navigate. The numerous, unique platform requirements and rules for Target.com make it challenging to simply “use your Amazon content” on their site. But there are many opportunities to improve your e-commerce performance on Target, if you know where to start. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Target.
Thursday, January 28, 2021
1:00 pm – 2:00 pm EST
Still hungry for more?
Our panel of eCommerce experts are here to support you on any and all questions you have about winning with Target.
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