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iQBR eCommerce Leadership Summit / Metrics That Matter / Q2 2021

May 25 @ 12:00 pm - May 27 @ 2:00 pm

Free
Tuesday, May 25 – Thursday, May 27, 2021
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: $149

In-market excellence begins with internal excellence. For senior leaders spearheading change in their organizations, get a deep-dive into the latest recommendations for overall organizational measurement and accountability across sales and share, performance marketing and the digital shelf.

This event is organized by firstmovr, LLC. The iQBR eCommerce Leadership Summit is not initiated or sponsored by, or associated with, any retailers highlighted.
Yes, the industry's bar is low, but this'll be the best QBR you've ever been to!
Tuesday, May 25, 2021
Opening Remarks

Tuesday, May 25, 2021
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Your Hosts
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
From K.P.I. to R.O.I. - How to Drive Action from Your eComm Data

Tuesday, May 25, 2021
12:10 pm – 1:00 pm ET

Acquiring data is the easy part. The hard part is knowing how to operationalize data and make it actionable in a repeated way across your business so it actually moves the needle on growth. In this session, we will define the most actionable digital shelf KPIs to rally around and how leading brands are using them to drive decisions every day.  

Key topics include:

  • The 5 North Star metrics you should be monitoring and acting upon daily and weekly for rapid growth  
  • The importance of market share as a “lagging indicator” for evaluating true ROI in a fast-changing eCommerce landscape  
  • How best to operationalize KPIs across the different functions of your business so you can mobilize the whole company behind eComm
  • Examples of advanced analytics to run once you’ve mastered the basics 
Featured Speaker
Mike Black
Chief Marketing Officer
Fair Share: Brand Leadership Panel

Tuesday, May 25, 2021
1:00 pm – 2:00 pm ET

You can’t manage what you can’t measure.  eCommerce is undeniably the #1 driver of growth for CPG’s across categories; however,  measuring and scorecarding our eCommerce sales, share and profitability performance can still be challenge due to industry and retailer data availability, resourcing and historical internal reporting practices.

How should we be measuring performance today?  What metrics matter most and how can or should we track them? How should this be communicated or scorecarded internally to provide effective and frequent visibility and motivation to continue driving eCommerce forward?  How should we be organizing behind these metrics for maximum accountability?

Join us for some thoughtful perspectives from top leaders in this space?

Featured Panelists
Ajay Sharma
eCommerce Director, NA
Audrey Seiter
eCommerce Insights & Analytics Leader- Amazon
Brian Dudzinski
Sr Director, eCommerce
Wednesday, May 26, 2021
Measuring Real ROI with Share of Voice

Wednesday, May 26, 2021
12:00 pm – 1:00 pm ET

Brands often mistake good ROAS for winning on e-commerce, while the real metric to focus on should be Share of Voice. Join this session to find out why SOV is the best leading indicator of e-commerce success and how to leverage machine learning and AI to maximize your position on the digital shelf.

Featured Speaker
Guru Hariharan
CEO
Beyond ROAS: Brand Leadership Panel

Wednesday, May 26, 2021
1:00 pm – 2:00 pm ET

The “battle” between traditional brand marketing and performance marketing continues with the accelerated growth of eCommerce, the emergence of new retail media networks and capabilities and the pursuit of closed loop reporting and media attribution.

What is the “right” approach for our media and marketing investment going forward?  What media metrics matter most? Should these change based on brand objectives? How should we view retail media and what’s the right mix? How can we measure and properly compare different types of media investments? What metrics will matter more in the future?

Join us for some thoughtful perspectives from top leaders in this space!

Featured Panelists
Rahul Chowdhury
Global Brand Director, eCommerce, Digital + Data
John Denny
VP, eCommerce & Digital Marketing
Guru Hariharan
CEO
Thursday, May 6, 2021
From Digital Shelf Analytics to Sustainable Business Process

Thursday, May 27, 2021
12:00 pm – 1:00 pm ET

In this session, we’ll share a case study a for large beauty organization that went from struggling to grow to +40% sales growth across key markets.  Despite experiencing several rounds of internal restructuring, subject matter expert rotations, and the pandemic impact, they were able to leverage the visibility and accountability afforded by the right digital shelf management and measurement to counter these headwinds and drive internal process and resilience that has set it up for long-term success.

Featured Speaker
Łukasz Stebelski
Head of Strategy
Shelf-Awareness: Brand Leadership Panel

Thursday, May 27, 2021
1:00 pm – 2:00 pm ET

We all know just how important winning the digital shelf is to eCommerce leadership today, but more importantly, overall retail leadership tomorrow. 

But how should we measuring our digital shelf performance?  What shelf metrics matter most? How should we be tracking and communicating these metrics?  Who should be responsible and who should be accountable?  What are the metrics of the future?

Join us for some thoughtful perspectives from top leaders in this space!

Featured Panelists
Surabhi Pokriyal
WW Director: Head of Global Digital Commerce
Kelly Creighton
Sr Product Manager, Digital Commerce Capabilities
Łukasz Stebelski
Head of Strategy
Jennifer Elmashni
VP, Global eCommerce & Digital Marketing
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Details

Start:
May 25 @ 12:00 pm
End:
May 27 @ 2:00 pm
Cost:
Free
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

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