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JBPx eCommerce Growth Summit / Amazon / September 2022
September 20, 2022 @ 12:00 pm - September 22, 2022 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
Amazon is the #1 US growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Sep 20, 2022
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Sep 20, 2022
12:10 pm – 12:45 pm ET
Amazon is on track to surpass Walmart to become the largest retailer in the US by GMV in 2022 and still represents nearly 1 in every $4 spent in eCommerce… but as a scale retailer faced with slowing growth, excess fulfillment capacity, and rising inflation, there are signs of short- and long-term strains on their strategic playbook. At this critical inflection point it is essential to win on the core fundamentals of profitable growth with Amazon, but critical to keep eye on future. Join Ty in this session for an Amazon outlook heading into Q4 and 2023, with a focus on stretching your mind to consider “Next Level Amazon” capabilities and start planting seeds in your organization of the challenges to come – especially with regards to supply chain. We take Amazon’s ability to deliver products quickly for granted; how your products end up in customers’ hands could look very different.
Tuesday, Sep 20, 2022
12:45 pm – 1:20 pm ET
eCommerce Partnerships can help you grow your business, but choosing the right ones can mean the difference between 2% or 200% ROI. In this session, you will learn the steps Amazon shopper teams can use to determine the best ecommerce partner. You’ll walk away with things to think about when setting program objectives and how to develop campaign activation strategies that help you achieve your program goals.
Tuesday, Sep 20, 2022
1:20 pm – 1:55 pm ET
Growth is NOT the strategy on Amazon. Growth is the result of a strategy.
Spinning the “flywheel” can help you grow, but only if you know and choose HOW you want to grow and spin the flywheel in that chosen SMART direction (Think SMART goals = Specific Measurable Achievable Relevant Timebound).
In this session, we’ll discuss the 12 different SMART growth strategies, highlight the different levers we can pull to drive them and share real examples on Amazon for inspiration and reapplication across brands who are choosing to be SMART.
Wednesday, Sep 21, 2022
12:10 pm – 12:45 pm ET
- How to use these tools to protect yourself from 3P sellers and other threats
- How and why a data driven approach is the only way to thrive in a questionable economic climate to protect your market share
- The productivity AND profitability you can enjoy when you harness these powerful algorithms
- The time and resources you’re likely to drain if you don’t
Wednesday, Sep 21, 2022
12:45 pm – 1:20 pm ET
eCommerce continues to grow exponentially, significantly disrupting traditional go-to-market strategies and creating a new ecosystem for branded manufacturers. Online marketplace channels, such as Amazon, present numerous potential points of failure, including: lost sales; brand value erosion; poor consumer experience; channel conflict; and disrupted distribution models across all channels. Companies of all types across virtually every product vertical find themselves grappling with these issues.
Business as usual is no longer a viable option for companies concerned about their long-term brand value in the Amazon age. The massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high. Online sales control is a critical predicate to profitable growth in today’s market.
In this session, Jessica Cunning, Partner at Vorys eControl, will present strategies for controlling online sales, helping stop unauthorized online sales, mitigating channel conflict between online and offline channels, profitably growing authorized eCommerce sales and protecting brand value through integrated eControl solutions leveraging law, data and technology components.
Wednesday, Sep 21, 2022
1:20 pm – 1:55 pm ET
Amazon Marketing Cloud and Amazon Marketing Stream are arguably two of the most impactful new products coming out of Amazon since Sponsored Products was released. Join Kate Gruebel from Flywheel Digital to learn more about both of these transformative new products and how they are on the cusp of changing the entire advertising industry.
Thursday, Sep 22, 2022
12:10 pm – 12:45 pm ET
The Amazon flywheel intrinsically links conversion and search, enabling products that sell more, to be seen more, and to be sold more, and to be seen more, and to be sold more…. You get the idea. In this practical session, you’ll learn actionable tips from the content experts at OneSpace to improve the performance of your product listings and drive your visibility and conversions on Amazon.
Thursday, Sep 22, 2022
12:45 pm – 1:20 pm ET
PIM and DAM solutions help you store your content. But how do you create that content – be it display ads, images, or videos – to begin with? Content that will engage and convert shoppers, at scale, while adhering to brand and retailer style guidelines. What if there were an approach that increased engagement across all your social and retail media touchpoints, while leveraging the marketing content you already have?
In today’s session, we’ll cover:
- The visual media explosion
- Amazon’s platform for brand building
- Content creation bottlenecks and how to solve them
- Visual Media best practices from leading brands
Thursday, Sep 22, 2022
1:20 pm – 1:55 pm ET
including post-event recordings
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