Published by on

Loading Events

« All Events

  • This event has passed.

JBPx eCommerce Growth Summit / D2C / July 2021

July 20 @ 12:00 pm - July 21 @ 2:00 pm

Free
Tuesday, July 20 – Wednesday, July 21, 2021
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: $149

eCommerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. Learn how to define, optimize and activate your own D2C strategy and operations from experts across the industry.

This event is organized by firstmovr, LLC. The D2C Now eCommerce Summit is not initiated or sponsored by, or associated with, any companies highlighted.
For the sake of time, let's get direct-to-content (D2C)...
Tuesday, July 20, 2021
Opening Remarks

Tuesday, July 20, 2021
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
D2C Value Prop: Launching D2C That Lasts

Tuesday, July 20, 2021
12:10 pm – 1:00 pm ET

Digital commerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. However, just selling your base assortment on your website a) isn’t a viable channel strategy and b) won’t find its fit among Amazon and other retailers without significant investment and channel conflict.  To successfully launch D2C, brands must first determine a differentiated and superior value proposition to competition that is also strategic to the brand, scalable and sustainable long-term.

Featured Speaker
Chris Perry
Chief Learning Officer
firstmovr Logo
Accelerating D2C: Brand Leadership Panel

Tuesday, July 20, 2021
1:00 pm – 2:00 pm ET

The shift to eCommerce accelerated in 2020 and the pending pressures on CPG brands through traditional retail has CPG brands reconsidering D2C sales. Whether leveraged for stronger shopper engagement, to collect 1st party data, to efficiently test new product innovation or as a long-term sales channel,  D2C is becoming part of the strategic equation for more CPGs. But how does a brand determine which strategy to take and how far to take it? Hear from this fantastic braintrust of D2C and eCommerce pioneers in a discussion about the pros and cons of D2C activation and the key opportunities and watchouts brands should consider.

Featured Panelists
Erika Lepczyk
Head of eCommerce/DTC
Ann Boyles
eCommerce Lead
Andrew Freeman
Global eCommerce Director
Wednesday, July 21, 2021
Sustainable Joint Business Planning with eCommerce Providers for CPG Brands

Wednesday, July 21, 2021
12:00 pm – 1:00 pm ET

Forming a long-term D2C partnership with key eCommerce providers can unlock a huge future for brands. Unlocking critical capabilities within the confines of existing corporate infrastructure, regulations, and across channel requires a thorough feasibility checklist that CPGIO is prepared to share. In their work with the largest CPG brands in the world, CPGIO has developed partnerships that cover aspects such as Distribution Model Structures, International Operations, SAP Integrations, Pricing, Promotion, Category Management, and Channel Marketing Strategy. Key questions around Timing, Contractual Aspects, Security, Vendor of Record, Legal, and Common Ways of Working will all be covered in this immersive 1-hour talk.

Featured Speakers
Franck Jones
CTO
Ian Philpot
Director of Marketing & D2C Accounts
CPG.IO Customer Highlight

Wednesday, July 21, 2021
1:00 pm – 2:00 pm ET

CPG.IO has been involved in direct-to-consumer site launches for the better half of a decade. In this session, CPG.IO shares a customer that successfully launched their D2C store. In this conversation, the brand will share how it started, what the conversation covered, and provide an update on how it’s going.

Featured Speakers
Franck Jones
CTO
Ian Philpot
Director of Marketing & D2C Accounts
History will be made in T-minus...
Days
Hours
Minutes
Seconds
Choose how you want to get involved
Individual Passes
Corporate Passes
Ready to make history? Join us today!

Details

Start:
July 20 @ 12:00 pm
End:
July 21 @ 2:00 pm
Cost:
Free
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
JBPx eCommerce Growth Summit Pass / July 2021
firstmovr event series / D2C Now July 2021
$ 299.00 $ 149.00
Unlimited
JBPx eCommerce Growth Summit Corporate Pass / July 2021
This pass allows up to 15 people to register for D2C Now July 2021 event.
$ 499.00
Unlimited

0 Comments

Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *