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JBPx eCommerce Growth Summit / Kroger / January 2022

January 11 @ 12:00 pm - January 12 @ 2:00 pm

Free – $299.00
Tuesday, Jan 11 – Wednesday, Jan 12, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: $0 - $299

Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
Just click and collect your agenda here!
Tuesday, Jan 11, 2022
Opening Remarks

Tuesday, Jan 11, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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The Next Chapter of Retail Media: Flexibility and Scale

Tuesday, Jan 11, 2022
12:10 pm – 12:40 pm ET

Digital media is at an inflection point. With the door closing on third-party data, brands need new ways to access and activate first-party data at scale. Now, retail media networks are launching enhanced capabilities to leverage retail data in the programmatic environment. In this session, discover how Kroger Precision Marketing is driving real business outcomes for brands by making their rich first-party data more accessible in new and powerful channels. 

Featured Speaker
Adam Bittner
Director - Kroger Precision Marketing
eCommerce Content that is "Fresh for Everyone"

Tuesday, Jan 11, 2022
12:40 pm – 1:20 pm ET

While the “big three” retailers (Amazon, Walmart and Target) dominant a lot of e-commerce conversations, grocery manufacturers know how important Kroger is to their e-commerce growth strategies. Yet Kroger has unique content requirements that are constantly changing as they invest more in their e-commerce platform, so it can be hard to create differentiated content tailored to winning on Kroger. Join Amanda Wolff from OneSpace for actionable tips to help you improve the performance of your product content on Kroger.

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Joint Business Priorities 2022

    Tuesday, Jan 11, 2022
    1:20 pm – 2:00 pm ET

    Even if January of 2022 is beginning to feel much like January of 2021, approaching Kroger with the same strategies this year will lead to stagnancy.  Nick will walk through his views on Kroger’s strategic focus areas for 2022 and how brands can adapt their focus to meet the ever-changing retail dynamics at Kroger.

    Featured Speaker
    Nick Spicher
    Vice President, Kroger Team
    Wednesday, Jan 12, 2022
    Reach and Convert: Activating Advertising on Kroger

    Wednesday, Jan 12, 2022
    12:00 pm – 12:40 pm ET

    Tap into the scale and value of the Kroger ecosystem with a robust paid media strategy. Learn about the fundamentals of Kroger advertising, gain a complete picture of the paid media landscape, and walk away with new tips and tricks to test in your own advertising strategy. Stay ahead of the competition by unlocking retail media on this fast-growing eCommerce channel.

    Featured Speakers
    Clare Hogan
    Account Director
    Adam Hutchinson
    Head of Marketing
    Kroger Digital Shelf: From Measuring Your Execution to Leading the Category

    Wednesday, Jan 12, 2022
    12:40 pm – 1:20 pm ET

    Join us for a session where we will highlight the winners of Kroger digital shelf and discuss what they’re doing to lead. The category and brand insights will be supplemented by the best practices of executing your brand’s vision and digital shelf strategy.

    Featured Speaker
    Raminta Bumbulyte
    Account Director
    History will be made in T-minus...
    Days
    Hours
    Minutes
    Seconds
    You must be this tall to ride...
    Brand Pass / $0
    Single live event access for 1 person
    including post-event recordings
    BRAND
    Agency Pass / $299
    Single live event access for 1 person
    including post-event recordings
    AGENCY
    Ready to make history? Join us today!

    Details

    Start:
    January 11 @ 12:00 pm
    End:
    January 12 @ 2:00 pm
    Cost:
    Free – $299.00
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    JBPx eCommerce Growth Summit Brand Pass / January 2022
    firstmovr event series / Kroger / January 2022
    $ 0.00
    Unlimited
    JBPx eCommerce Growth Summit Agency Pass / January 2022
    firstmovr event series / Kroger / January 2022
    $ 299.00
    Unlimited

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