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JBPx eCommerce Growth Summit / Target / October 2022

October 18, 2022 @ 12:00 pm - October 19, 2022 @ 2:00 pm

Free – $299
Tuesday, October 18 – Wednesday, October 19, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Target has made pivotal moves into omni-channel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
An agenda packed with benefits "Shipt" right to you!
Tuesday, October 18, 2022
Opening Remarks

Tuesday, October 18, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
Scaling Great Visual Content Across Your Target Portfolio

Tuesday, October 18, 2022
12:10 pm – 12:45 pm ET

PIM and DAM solutions help you store your content. But how do you create that content – be it display ads, images, or videos – to begin with? Content that will engage and convert shoppers, at scale, while adhering to brand and retailer style guidelines. What if there were an approach that increased engagement across all your social and retail media touchpoints, while leveraging the marketing content you already have? In this session, we’ll address the “How”:
  • Grow your reach without increasing spend – here’s how!
  • Instead of having to pick and choose which SKUs to update visual content for – you can now update all of them – here’s how
  • Video creation for – the details 
Featured Speaker
Dave Feinleib
Founder & CEO
Write on Target: Content Best Practices to Win in Search & Conversion

Tuesday, October 18, 2022
12:45 pm – 1:20 pm ET

Target has emerged as one of the big winners of the e-commerce retailer boom, yet their e-commerce ecosystem can be tricky to navigate. The numerous, unique platform requirements and rules for make it challenging to simply “use your Amazon content” on their site. But there are many opportunities to improve your e-commerce performance on Target, if you know where to start. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Target.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Winning with Search on

Tuesday, October 18, 2022
1:20 pm – 1:55 pm ET is known for their curated assortment, amplification of challenger brands, and loyal customer base. But paid search on is more nuanced than many of the other big retailers because of its reliance on third parties like Roundel, Criteo, and Citrus Ad. Join Jillian Hickey from Flywheel Digital for this timely and informative session that not only covers the basics of advertising on Target, but also addresses some of Target’s latest media capabilities, as well as tips for working with your content team to make your paid search spend even more impactful.

Featured Speaker
Jillian Hickey
Media Manager
Wednesday, October 19, 2022
Move Your Business Forward with Target Forward

Wednesday, October 19, 2022
12:10 pm – 12:45 pm EDT

Last June Target announced a bold new strategy in sustainability. To build on the retailer’s legacy of corporate responsibility and sustainable practices, goals center Target’s sustainability efforts on three critical ambitions: design and elevate sustainable brands; innovate to eliminate waste; and accelerate equity and opportunity. Resident target experts, Callie and Abby will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative.

Featured Speakers
Callie Jesme
Director, Customer Development
Abby Barin
Director, Customer Development
How SMART is Your Target Growth?

Wednesday, October 19, 2022
12:45 pm – 1:20 pm ET

Growth is NOT the  strategy on Target. Growth is the result of a strategy.  

Spinning the “flywheel” can help you grow, but only if you know and choose HOW you want to grow and spin the flywheel in that chosen SMART direction (Think SMART goals = Specific Measurable Achievable Relevant Timebound).

In this session, we’ll discuss the 12 different SMART growth strategies, highlight the different levers we can pull to drive them and share real examples on Target for inspiration and reapplication across brands who are choosing to be SMART.

Featured Speaker
Chris Perry
Chief Learning Officer
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Whose (Product) Line Is It Anyway?

Wednesday, October 19, 2022
1:20 pm – 1:55 pm ET

Target has long been known for its killer collabs.  From Tory Burch, Lilly Pulitzer and Orla Kiely to Missoni, Hunter Boots and Vinyard Vines, Target (lovingly referred to as Tar-zhay) wins the Retailer Award of the Century titled “Plays Well with Others.”

Who can forget the epic 2013 holiday move when Neiman Marcus brought 24 ‘Couture’ labels in as the store-in-store concept sold out within hours of being set up across hundreds of Target Stores nationwide?!* 

From a bean-counter’s perspective, the “Designer for Target” collaborations all counted as ‘Target’ SKUs and Target Sales.  The product was created specifically for Target and profits were split via big licensing contracts.  Pretty cut and dry.

But let’s say you are a brand director at Urban Decay, Philosophy, Smashbox, or even MAC Cosmetics.  How do manage the complexity of loading product into Ulta, Target, and then Ulta Beauty at Target?  What sales do you count as truly incremental vs. swapsies?

The engineers at STOPWATCH lovingly refer to this challenge as Assortment Admix Attribution.  And this isn’t a challenge limited to several beauty brands who happen to sell to Ulta and now, by extension, Target via Ulta Beauty ship manifest.  This is an opportunity for brands of all shapes and sizes to think through what should be sold when, how, where, and why.  There’s a fine line, one that no brand can afford to miss.  We’ll unpack key measurement principles behind strong Assortment Admix Attribution within the context of the Target/Ulta playground. But these principles will ensure your brand hits a bullseye in Target and beyond.

*If you too were at the 1401 2nd Avenue, Seattle Target on December 1, 2013, it is highly likely you likely experienced me excitedly screaming and crying tears of joy when the doors finally opened at 7am for the Neiman’s drop.

Featured Speaker
Meagan Bowman
History will be made in T-minus...
Choose how you want to get involved
Brand Pass / $0
Single live event access for 1 person
including post-event recordings
Agency Pass / $299
Single live event access for 1 person
including post-event recordings
Ready to make history? Join us today!


October 18, 2022 @ 12:00 pm
October 19, 2022 @ 2:00 pm
Free – $299
Event Category:


Interactive Webcast Series




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Brand registration
JBPx eCommerce Growth Summit Agency Pass / October 2022
firstmovr event series / Target October 2022
$ 299.00


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