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JBPx eCommerce Growth Summit / Walmart / May 2022

May 10 @ 12:00 pm - May 12 @ 2:00 pm

Free – $299.00
Tuesday, May 10 – Thursday, May 12, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Walmart, Inc.
Just click and collect your agenda here!
Tuesday, May 10, 2022
Opening Remarks

Tuesday, May 10, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Next-Level Strategies for Paid Media Success on Walmart

Tuesday, May 10, 2022
12:10 pm – 12:45 pm ET

With low CPCs and a ROAS that makes heads turn, everyone is turning to Walmart Connect to boost their retail media game, but as more competition enters the marketplace, advertisers need to go beyond the basics of sponsored products. Learn what’s working well for leading brands, such as Search Brand Amplifier, and what you need to know about upcoming changes to Walmart Connect bidding.

Featured Speakers
Clare Hogan
Retail Media Strategist
Nickeshia Watson
Retail Media Account Director
A Technical & Conceptual Dive Into Walmart’s Omni Perspective

Tuesday, May 10, 2022
12:45 pm – 1:20 pm ET

Understanding the ‘why’ and even the “how” behind things often unlocks new approaches to repeat roadblocks. It’s no secret that Walmart is advancing mightily within the wide world of digital commerce. The foreshadowing was pronounced in 2016 when Walmart bought Marc Lore’s Jet.com for $3.3B… and the war cry against Amazon has been strong but subtle ever since.

So now Lore’s building secret cities while Walmart builds a not-so-secret empire connecting its 4,700 physical locations to every phone, fridge, and family in the world. But how does it all actually work? Spend 30 minutes with the engineers from STOPWATCH™ who have been studying the technical connectedness between Walmart, its consumers, and its suppliers. We promise you will walk away with more than one “ah ha” that will drive contextual insight enabling you, your teams, and your agency partners and *spark* you to Walmart stardom.

    Featured Speaker
    Meagan Bowman
    CEO
    Optimizing Your Walmart Content for Search and Conversion

    Tuesday, May 10, 2022
    1:20 pm – 1:55 pm ET

    The recent boom in e-commerce has catapulted Walmart from digital underdog to the dominant player for many categories – particularly online grocery. But many brands are still repurposing their Amazon product content for their Walmart listings, missing out on some of the unique opportunities that are provided in the Walmart ecosystem. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Walmart sites.

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Wednesday, May 11, 2022
    From Blah to Brilliant - 5 Ways to Improve Your Brand’s Walmart.com CX

    Wednesday, May 11, 2022
    12:10 pm – 12:45 pm ET

    Walmart.com is always changing and improving but most CPG brands are still stuck in 2020. In this session, we’ll provide you an analysis of the Walmart.com shopping experience from end-to-end and identify smart ways that you can delight the shopper at every single step.

    Our expert team will illustrate concepts with best-in-class examples from CPG and Food.

    Featured Speakers
    Allan Peretz
    President
    Matt Parry
    Chief Operating Officer
    Winning the Digital Shelf at Walmart — A Kraft Heinz Case Study

    Wednesday, May 11, 2022
    12:45 pm – 1:20 pm ET

    82% of Walmart customers use the Walmart site or app while shopping for food and beverages in a Walmart store. Given this fact, having a strong digital shelf presence, powered by compelling content, plays an even more crucial role in growing your brands at this omnichannel giant. In this presentation, you will hear how Kraft Heinz has optimized their digital shelf at Walmart by creating a systematic, data-driven approach for optimizing and syndicating best-in-class content at scale.

    Featured Speakers
    Halle Herzog
    Lead, NA eCommerce Content & Organic Growth
    Mike Black
    Chief Marketing Officer
    Thursday, May 12, 2022
    Leveraging Online Sales Control Solutions to Drive Your Walmart Channel Sales

    Thursday, May 12, 2022
    12:10 pm – 12:45 pm ET

    While Amazon continues to dominate online marketplace sales, Walmart Marketplace is doing all it can to stay competitive. With this comes new challenges for brands as they seek to tackle disruptions on both platforms. In this session, we dive into the channel control strategy needed to succeed on the Walmart Marketplace, as well as specific nuances to the Walmart Marketplace platform that brands must be mindful of in order to set themselves up for long-term growth and profitability.

    Featured Speaker
    Jessica Cunning
    eCommerce Strategy Attorney
    Connected Clicks: Maximize the Omnichannel Experience to Drive Conversion

    Thursday, May 12, 2022
    12:45 pm – 1:20 pm ET

    Just as shoppers have evolved their shopping and purchase habits, Walmart is continually evolving their online customer experience. In this session, The Mars Agency will show you ways to build the foundation to deliver the best connected commerce experience. You’ll learn how to make the most of current walmart.com digital shelf and maximize paid search. Plus, see how to drive the best shopper experience online and with media.

    Featured Speakers
    Kristin Wall
    Senior Director, eCommerce
    Victoria Van Dusen
    SVP, Client Leadership
    Jessica Felice
    Senior Director, Commerce Media
    3…2…1 Play the Formula 1 strategy to win the Walmart digital shelf: People, Technology and Processes

    Thursday, May 12, 2022
    1:20 pm – 1:55 pm ET

    Amazon continues to lead the e-commerce space and Brands have created dedicated teams, dedicated sets of skills and dedicated processes. Walmart used to be bundled with all other non-Amazon e-retailers, but it is now coming back hard, playing to its omni-channel advantage. Play the Formula 1 strategy to win the Walmart digital shelf: People, Technology and Processes. And don’t be surprised that we will also share a P&G lesson of winning at Walmart from 30 years ago. 

    Featured Speaker
    Shazia Amin
    Head of Insights
    History will be made in T-minus...
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    Choose how you want to get involved
    Brand Pass / $0
    Single live event access for 1 person
    including post-event recordings
    BRAND
    Agency Pass / $299
    Single live event access for 1 person
    including post-event recordings
    AGENCY
    Ready to make history? Join us today!

    Details

    Start:
    May 10 @ 12:00 pm
    End:
    May 12 @ 2:00 pm
    Cost:
    Free – $299.00
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    JBPx eCommerce Growth Summit Brand Pass / May 2022
    firstmovr event series / Walmart / May 2022
    $ 0.00
    Unlimited
    JBPx eCommerce Growth Summit Agency Pass / May 2022
    firstmovr event series / Walmart / May 2022
    $ 299.00
    Unlimited

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