Today’s shopper expects a frictionless path between ecommerce and physical retail. Join this ARC Summit featuring Chris Perry, Chief Learning Officer of firstmovr, for a deep dive into unified commerce, space planning, and category management practices that help brands and retailers thrive in a connected retail environment.

Imagine walking into a store armed with a deep understanding of its online counterpart. This summit will equip you with the tools and frameworks to conduct insightful category reviews by directly comparing the digital and physical shopper journeys.

DAY 1 / AUGUST 13: The Comparative Retail Safari

Before the Summit in Cincinnati, you’ll assess retailer websites, reviewing product discoverability, navigation, inventory signals and pickup options. Then, on Day 1, you’ll examine how those same retailers deliver in person, focusing on:

• Store layout and merchandising strategies
• Real-time inventory execution
• Fulfillment integration (BOPIS, third-party, curbside)
• Shopper engagement and service cues

MIX & MINGLE: Join us the evening of August 13th for the free ARC Mix and Mingle event at Fueled Collective in Cincinnati. Drinks, bites, a speaker and connections.

DAY 2 / AUGUST 14: Strategic Application & Workshop

Translate your findings into practical takeaways through an expert-led workshop focused on creating effective category reviews that incorporate both online and offline insights.

You’ll learn to:

• Objectively assess the strengths and weaknesses of retailers’ online and offline execution within your categories.
• Uncover opportunities to optimize product placement, merchandising, and the overall shopper experience across all channels.
• Develop actionable recommendations grounded in a holistic understanding of the unified shopper journey.
• Walk away with strategic tools and peer insights you can immediately apply to drive performance across your organization.