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PROMPTED / AI Capability Spotlights
September 9 @ 12:00 pm - 1:00 pm
Free
12:00 pm – 1:00 pm ET
AI tools and capabilities are proliferating across the market, from public and personal productivity tools to retailer and CPG-specific platforms embedded in daily workflows.
But understanding what’s possible is very different from knowing what’s practical, scalable, and worth adopting.
In PROMPTED / AI Capability Spotlights, we take an objective, deeper-dive look at how today’s AI tools compare, how they’re being used in the real world, and what they’re prompting across processes, productivity, and decision-making, so leaders can make smarter adoption choices with confidence.
12:10 pm – 12:35 pm ET
Search isn’t dying…it’s splitting. On Amazon, overall search activity is growing year over year, yet clicks from the traditional search bar are declining by roughly 2–18% (averaging 12%). Where is that traffic going? Increasingly, consumers are being routed into Alexa for Shopping and AI-powered experiences instead of clicking through traditional search results. That changes the game for brands: more searches don’t necessarily mean more clicks, and higher search volume doesn’t guarantee greater visibility. The battleground is shifting from winning the search result to winning the AI recommendation. The brands that understand this shift early will shape how their products are discovered; those that don’t may watch their traffic erode while search itself continues to grow.
12:35 pm – 1:00 pm ET
Following DetailPage’s look at how AI is reshaping organic visibility, this roundtable explores what brands must do today to stay discoverable tomorrow. From evolving digital shelf fundamentals to AI recommendations and organizational readiness, hear what’s working, what’s changing, and where brands should focus as product discovery enters its next chapter.
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