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CATx eCommerce Growth Summit / Health & Beauty US / November 2021
November 16, 2021 @ 12:00 pm - November 18, 2021 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
The health & beauty categories experienced an explosive growth during Covid-19. Learn how to master eCommerce growth across key retailers, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, November 16, 2021
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, November 16, 2021
12:10 pm – 1:05 pm ET
SmartCommerce has completed its annual analysis of actual consumer behaviors – this year, tracking over 30 million “Passive Shopper” purchase paths off of ads, social, video, email, brand sites influencer sites, and more – and is excited to share its Insights in this overview presentation. You’ll leave with ideas you can implement immediately, to drive real commerce volume.
Tuesday, November 16, 2021
1:05 pm – 2:00 pm ET
As more sales flow through online channels, health and beauty brands face growing threats to their eCommerce revenues and profitability. Brands in this category are inherently susceptible to diversion, arbitrage and subsequent online sales disruption due to their products’ small package sizes, higher price points and existing distribution models. These threats can disrupt sales, pricing, reputation, product quality, ROAS and more.
In this session, Daren Garcia of Vorys eControl will discuss category-specific online sales control strategies that address issues in offline and online channels, incorporating distribution control and precision enforcement, to
drive real commercial KPIs.
Wednesday, November 17, 2021
12:00 pm – 1:00 pm ET
Presentation will highlight the Beauty category winners across key platforms from a digital shelf KPIs standpoint and discuss what they’re doing to lead. The category and brand insights will be supplemented by the best practices of executing the brand’s vision and digital shelf strategy.
Wednesday, November 17, 2021
1:00 pm – 2:00 pm ET
In this session, The Emerson Group and Tradeswell will partner together to share some case studies and strategic recommended actions and Insights to deliver profitable growth, allowing brands to scale and focus on the performance metrics that matter for Digital Commerce.
Thursday, November 18, 2021
12:00 pm – 1:00 pm ET
What defines beautiful e-commerce content online? It’s the product content that drives visibility and conversion with online customers! But when it comes to creating best-in-class e-commerce product content, health and beauty brands have unique opportunities and challenges compared to brands in other categories. In this session, OneSpace CMO Amanda Wolff will share tips for optimizing health and beauty product content on both major online retailers AND beauty specialty retailers. You’ll walk away with actionable steps your brand can start using right now to improve search rankings and conversions across multiple online retailers.
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