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JBPx eCommerce Growth Summit / Kroger / January 2022
January 11, 2022 @ 12:00 pm - January 12, 2022 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Jan 11, 2022
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Jan 11, 2022
12:10 pm – 12:40 pm ET
Digital media is at an inflection point. With the door closing on third-party data, brands need new ways to access and activate first-party data at scale. Now, retail media networks are launching enhanced
Tuesday, Jan 11, 2022
12:40 pm – 1:20 pm ET
While the “big three” retailers (Amazon, Walmart and Target) dominant a lot of e-commerce conversations, grocery manufacturers know how important Kroger is to their e-commerce growth strategies. Yet Kroger has unique content requirements that are constantly changing as they invest more in their e-commerce platform, so it can be hard to create differentiated content tailored to winning on Kroger. Join Amanda Wolff from OneSpace for actionable tips to help you improve the performance of your product content on Kroger.
Tuesday, Jan 11, 2022
1:20 pm – 2:00 pm ET
Even if January of 2022 is beginning to feel much like January of 2021, approaching Kroger with the same strategies this year will lead to stagnancy. Nick will walk through his views on Kroger’s strategic focus areas for 2022 and how brands can adapt their focus to meet the ever-changing retail dynamics at Kroger.
Wednesday, Jan 12, 2022
12:00 pm – 12:40 pm ET
Tap into the scale and value of the Kroger ecosystem with a robust paid media strategy. Learn about the fundamentals of Kroger advertising, gain a complete picture of the paid media landscape, and walk away with new tips and tricks to test in your own advertising strategy. Stay ahead of the competition by unlocking retail media on this fast-growing eCommerce channel.
Wednesday, Jan 12, 2022
12:40 pm – 1:20 pm ET
Join us for a session where we will highlight the winners of Kroger digital shelf and discuss what they’re doing to lead. The category and brand insights will be supplemented by the best practices of executing your brand’s vision and digital shelf strategy.
including post-event recordings
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