9.9 Deal Days Summit
September 9 @ 12:00 pm - 1:00 pm
Free
12:00 pm – 1:00 pm ET
Retailer events have become such influencers of sales growth and shopper engagement that brands must now take a more proactive, intentional approach to win these key inflection periods. Learn the latest eventing strategies, best practices and insights critical to win with Prime Big Deal Days, Cyber 5 and more!
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
12:10 pm – 12:25 pm ET
Amazon Deal Days aren’t just a retail battleground; they’re an offsite media goldmine. While most brands focus their budgets on Amazon native ads and deep discounts, the real winners are using platforms like Meta to drive incremental traffic, boost discoverability, and dramatically improve conversion during the highest-intent shopping moments of the year.
In this fast-paced tactical session, we’ll walk through Ampd’s 2025 Prime Day data, where offsite Meta campaigns saw a +141% lift in ROAS, +421% lift in conversion rate, and kept auction volatility at bay, all while driving sales velocity that fueled Amazon’s ranking algorithms.
Get a checklist of how to avoid margin traps of overspending and under-converting for key events.
12:25 pm – 12:40 pm ET
Retailer algorithms are now the ultimate gatekeepers of eCommerce success — and their new AI-powered search engines reward brands that send the right signals at the right time. Before pouring millions into their media spend for Prime Day, Cyber 5, or other big tentpole events, savvy brands are leaning into SEO strategies to boost the position of their product listings to win organic placements AND improve the effectiveness of those valuable media dollars.
Join Tim Wilson & Amanda Wolff of ProductWind to learn how to supercharge your SEO and climb retailer rankings in advance of big deal days, entering the key retail events already ahead of the competition.
12:40 pm – 12:55 pm ET
In a retail world dominated by retailer-led events, it’s time to create your own playbook. This session will walk you through The Brand Day Blueprint – a strategic approach to designing powerful, brand-led events that command attention and drive results. From crafting irresistible promotions to building campaigns that resonate with your audience, learn how to create breakthrough moments that make your brand the star of the show.
including post-event recording and shareable content
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