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12.12 Future of Consumer Experience / Next Commerce Leadership Summit
December 12 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
The consumer journey will never be linear. But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?
Thursday, December 12, 2024
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to media strategy and omnichannel excellence and integration, but also continue to train and consult brands on future-proofing their go-to-market activation and consumer experience through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where CX and engagement are evolving in the short and long-term.
Thursday, December 12, 2024
12:25 pm – 12:55 pm ET
A curious look at how today’s emerging consumers discover and buy products – and what it means to marketers seeking to influence their behavior.
Thursday, December 12, 2024
12:55 pm – 1:25 pm ET
Retail Media Networks are now broadening their horizons to envelop a full-funnel strategy by adding offsite and in-store opportunities. However, they might have a more limited understanding of what is required to develop effective media. Michele Roney works closely with retailers to build out successful offerings and seamlessly connect their customer experience ecosystem.
In this session, she gives advice for retail media networks as they expand to full-funnel advertising opportunities.
Thursday, December 12, 2024
1:25 pm – 1:55 pm ET
Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you’re a brand selling your products on a retailer’s platform, you don’t need to worry about that, right? After all, you don’t control the user experience…. or do you? While it’s true that brands don’t control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase.
Join Amanda Wolff, board member and contributor at firstmovr and CRO of Jenda on a walk of the digital aisles learn more about the intersections of user experience, product content, and retailer websites and how brands can take advantage of the increased visibility and conversion that can be gained from leveraging the lessons of an established user experience practice.
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