Events

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for product innovation and positioning?

We all know we can't really lead in retail with strong partnerships with our retailers. However, if everyone else is doing it too, how should we approach our partnerships and joint value creation initiatives so that they work SMARTER for us to drive incremental growth vs. competition?

With shoppers increasing engagement on social platforms, retailers enabling more social ad and measurement capabilities and brands leveraging social to bring innovation to market, social commerce may soon just be commerce. What is the future of social commerce and how should we prepare for this future?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for PDP content and organic search optimization?

Launching new products and commercial innovation online is no small feat. But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market. What is the future of brand and commercial innovation and how should we prepare for this future?

We all know the winning strategies for eCommerce and omnichannel leadership. However, if everyone else is focused on the same "whats" too, how should we approach our "hows" like workflows, structure and operations so that they work SMARTER for us to drive incremental growth vs. competition?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for paid search and media activation?

We all know we won't win on the topline if we're not winning the bottom-line. So how should we approach both our own profitability, as well as that of our retailers, so that they work SMARTER for us to drive incremental growth vs. competition on both the top and bottom of our P&L's?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for CPG measurement and optimization?

The consumer journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?