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BTF?! Below The Fold Content Strategy Event

May 26, 2022 @ 12:00 pm - 1:30 pm

Free – $299.00
Below The Fold Content
eBook Launch + Strategy Event
Thursday, May 26, 2022
12:00 pm – 1:30 pm ET
Ticket Price: FREE
*This event is EXCLUSIVELY for Brand Manufacturers
The way to rise above starts below...

Winning the digital shelf is becoming the leading indicator of both eCommerce and broader retail leadership.  And so most brands are optimizing for PDP content completeness.

However, just because your content is complete doesn’t make your content compelling to shopper. One of the best assets we have available to us to achieve superiorly compelling content is Below the Fold Content (a.k.a. Enhanced or A+ Content).

In this exclusive strategy event for brands, we will cover:

What are the benefits and ROI of below the fold content?
➤ Should we leverage for SEO, conversion or both? 
➤ How does BTF content differ across retailers?
➤ What are next-level strategies and tactics to “enhance” our enhanced content?
➤ And more…

Meet Your Scuba Instructors
Amanda Wolff
Chief Marketing Officer
Chris Perry
Chief Learning Officer
firstmovr Logo
May we enhance the offer? Get a FREE copy of our exclusive eBook!

We’re excited to officially launch our new eBook…

BTF?! The eCommerce Practitioner's Guide to Understanding + Activating Below the Fold Content

All brand manufacturer leaders who register for our event on May 26 get a free copy!

This exclusive strategy guide, a special collaboration between OneSpace, An Ascential Company and firstmovr, will cover all the strategies and best practices that we discuss live at our event AND go even deeper with more tips and tricks to help you accelerate your enhanced content strategy for your brands and organization across key retailers.

Below The Fold Content has lived in the shadows for too long.  We’re finally giving BTF content it’s long-earned moment in the limelight and can’t wait to share it with you.

Register below to get your FREE copy!

Hold your breath! We're going below the fold in T-minus...
Go beyond the basics and let's get enhanced... Join us today!


May 26, 2022
12:00 pm - 1:30 pm
Free – $299.00
Event Category:


Interactive Webcast Series




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Brand registration
BTF?! Below The Fold Content Strategy Event Agency Pass / May 2022
firstmovr event series / BTF?! Below The Fold Content Strategy Event / May 2022
$ 299.00


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