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CATx eCommerce Growth Summit / BevAlc / June 2023
June 20, 2023 @ 12:00 pm - June 21, 2023 @ 2:00 pm
Free – $299
12:00 pm – 2:00 pm ET
The alcohol category experienced explosive growth during COVID-19. Learn how to master eCommerce growth across key retail platforms, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, June 20, 2022
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, June 20, 2023
12:10 pm – 12:45 pm ET
The online alcohol space has undergone a massive transformation over the last few years. After COVID, consumers felt more comfortable shopping for their alcoholic beverages online, and therefore we’ve seen advertising solutions evolve with platforms like Instacart, Criteo, and CitrusAd.
In this session, Bernie Che will break down some of the nuances around rules and regulations in the alcohol space, and media best practices to set yourself up for success.
Tuesday, June 20, 2023
12:45 pm – 1:20 pm ET
Beverage-alcohol brands may have been late to the eCommerce party, but they’re definitely shaking things up now.
Navigating the ever-changing complexities of online grocery is challenging, so we’ve got actionable tips to help you create product content that not only reflects the unique nature of the category, but also stirs up your competition.
Tuesday, June 20, 2023
1:20pm – 1:55 pm ET
Join us for this highly informative session with David Feinleib, Founder and CEO of IT’SRAPID and Will Mestayer, Director of Commerce at Sierra Nevada Brewing Company.
David and Will share practical tactics, examples and case studies of how leading brands are breaking through traditional barriers to produce and refresh images and video at the pace shoppers expect and at the scale of the commercial opportunity.
In the mobile-first era of digital commerce, visual content has emerged as an essential and versatile performance lever. And while many brands aspire to a similar (or greater) level of dynamism at the digital shelf, many find the cost or complexity of refreshing content prohibitive.
In this session, you will see how seasonal imagery, enhanced content, videos and more are helping brands live up to their performance potential across retail media, social media and product detail pages. You’ll also learn how to increase efficiency with new playbooks for producing visual content. Get a peek behind the scenes to understand how tomorrow’s technologies are enabling digital shelf experts today.
Wednesday, June 21, 2023
12:10 pm – 12:45 pm ET
This groundbreaking webinar series uncorks the secrets to success in the realm of influencer marketing. Join us as we share insights and strategies, revealing the recipe for leveraging unpaid micro influencers to build brand buzz and earn UGC at scale. Product sampling has evolved into the digital era, becoming the new age tasting experience for alcohol brands, allowing consumers to savor and explore the flavors of their favorite beverages from the comfort of their screens.
Peter will discuss his experience building partnerships with some of the biggest names in the adult beverage industry such as Southern Glazer’s and Constellation Brands to help them grow engaged communities by creating fans, not ads. This series will serve up a tantalizing blend of knowledge, trends, and best practices, ensuring your brand becomes the toast of the digital world. Get ready to sip and savor the transformative power of influencer marketing in the adult beverage industry!
Wednesday, June 21, 2023
12:45 pm – 1:20 pm ET
In this session, Chris will discuss how brands should view and respond to alcohol category trends on Instacart, as well as how to leverage a winning and flexible strategy all year long to drive ROAS and sales.
Wednesday, June 21, 2023
1:20 pm – 1:55 pm ET
Welcome to the extraordinary world of Gen AI for Bev Alc brands session, where the boundaries of imagination are effortlessly transcended.
In this awe-inspiring journey, we will delve into the realm of text, image, and video generation, witnessing the harmonious symphony of technology and creativity. Prepare to be inspired as we unlock the infinite possibilities, empowering you to craft captivating narratives, breathtaking visuals, and unforgettable stories that leave an indelible mark on the tapestry of human expression.
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