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CATx eCommerce Growth Summit / BevAlc US / June 2021

June 22 @ 12:00 pm - June 24 @ 2:00 pm

Free
Tuesday, June 22 – Thursday, June 24, 2021
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: $149

The Alcohol category experienced an explosive growth during Covid-19. Learn how to master eCommerce growth across key retail platforms, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
Raise a glass to an awesome agenda!
Tuesday, June 22, 2020
Opening Remarks + Market Overview

Tuesday, June 22, 2020
12:00 PM – 12:30 PM ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
A Primer on eCommerce Product Content for Beverage-Alcohol Brands

Tuesday, June 22, 2021
12:30 PM – 1:00 PM ET

2020 was the year that grocery manufacturers – including beverage alcohol brands – embraced e-commerce. With more and more online retailers developing alcohol fulfillment capabilities every day, organizations who may have never prioritized e-commerce before are now trying to navigate the unique challenges and opportunities associated with selling alcohol online. Join Amanda Wolff, CMO of OneSpace, as she discusses the basics of e-commerce content development and SEO for beverage alcohol manufacturers.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
I’ll Drink to That! How Beverage Alcohol Brands Can Create Winning Content

Tuesday, June 22, 2021
1:00 PM – 2:00 PM ET

While many beverage-alcohol brands may have been later to the e-commerce party than other first movrs, they are definitely making a big splash in 2021. However, selling alcohol online is not without its challenges – especially when navigating the complexities of the online grocery industry. Join Amanda Wolff, CMO of OneSpace, for actionable tips to help you create e-commerce product content that not only reflects the unique nature of the bev-alcohol category, but that also wins against your competition. 

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Wednesday, June 23, 2020
Quick Digital Shelf Recipes Anyone Can Master

Wednesday, June 23 2021
12:00 PM – 1:00 PM ET

Join us for this where we will combine digital shelf insights on beverage and alcohol brands with the best practices of efficient organizational settings, prioritization and efficient management of large portfolios.

Featured Speaker
Raminta Bumbulyte
Account Director
Accelerating Alcohol Responsibly: Brand Leadership Panel

Wednesday, June 23, 2021
1:00 PM – 2:00 PM ET

While historically one of the most restricted retail categories, the acceleration of eCommerce as well as the rise of new non-retail platform leaders like Instacart and Drizly have opened the door for the BevAlc brand leaders to capture their fair share in the shoppers’ shift.  How is this increased prioritization of eCommerce, the BevAlc category and these new platform leaders impacting BevAlc brands and their growth opportunities?  What barriers still remain?

Get the latest perspective and advice from our expert panel of industry leaders of change driving their brands’ strategy and activation for their organizations.

Featured Panelists
Wayne Duan
VP of eCommerce
Nathan Mansperger
VP of eCommerce
Anesti Dhima
Director of Brand Partnerships, Alcohol
Thursday, June 24, 2020
eCommerce Everywhere

Thursday, June 24 2021
12:00 PM – 1:00 PM ET

Join us as we explore how eCommerce has evolved from a channel to becoming a force for data and insights, marketing optimization, brand and product launch strategies, event activations, and content-to-commerce strategies, and how to take advantage of every opportunity.

Featured Speaker
Derek Correia
President
Inspiring the Passive Shopper: CPG Consumer Behavior Shifts “Beyond the Store,” and how to use them to Build your BevAlc Brand

Thursday, June 24 2021
1:00 PM – 2:00 PM ET

SmartCommerce has completed its annual analysis of actual consumer behaviors – this year, tracking over 30 million “Passive Shopper” purchase paths off of ads, social, video, email, brand sites influencer sites, and more – and is excited to share its Insights in this Overview presentation. You’ll leave with ideas you can implement immediately, to drive real commerce volume.

Featured Speakers
Jennifer Silverberg
CEO
Haley Rubin
VP of Client Success
History will be made in T-minus...
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Ready to make history? Join us today!

Details

Start:
June 22 @ 12:00 pm
End:
June 24 @ 2:00 pm
Cost:
Free
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

Tickets

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CATx eCommerce Growth Summit Pass / June 2021
firstmovr event series / CATx / Alcohol / June 2021
$ 299.00 $ 149.00
Unlimited
CATx eCommerce Growth Summit Corporate Pass / June 2021
This pass allows up to 15 people to register for Home Depot JBPx June 2021 event.
$ 499.00
Unlimited

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