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JBPx eCommerce Growth Summit / December 2020

December 8, 2020 @ 12:00 pm - December 16, 2020 @ 1:30 pm

$149
Tuesday, December 8 – Wednesday, December 16, 2020
12:00 pm – 13:30 pm EST
Interactive Webcast Series
Ticket Price: $149

The Pet category experienced an early lead in eCommerce penetration behind Amazon and Chewy.com leadership. Learn how to master eCommerce growth across key pet retailers, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
Chew on this agenda!
Tuesday, December 8, 2020
Opening Remarks

Tuesday, December 8, 2020
12:00 pm – 12:15 pm EST

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Co-Founder
firstmovr Logo
Chris Perry
Co-Founder
firstmovr Logo
Product Experiences in Pet Care that Win on the Digital Shelf

Tuesday, December 8, 2020
12:15 pm – 13:30 pm EST

It’s well known that Americans love to pamper their pets with a variety of pet products available through ecommerce – everything from orthopedic pet beds to nail polish for dogs. Much of this variety can be attributed to the growing digital shelf, which unlike physical stores can accommodate an infinite number of products that are made available for purchase through online retailers and D2C brand experiences. We’ll share key observations in the changing landscape of pet care and what is required to win on the digital shelf – inclusive of equipping teams with the right tools and process and providing examples of pet brands who are delivering fantastic product experiences across the retail and D2C ecosystem. 
Featured Speaker
Sean Rusinko
Senior Director, Growth
Wednesday, December 9, 2020
Chew On This: Content Best Practices for Chewy and Other Online Pet Specialty Retailers

Wednesday, December 9, 2020
12:00 pm – 13:30 pm EST

Pet specialty retailers like Chewy.com and Petco have carved out a unique niche for themselves in the world of e-commerce by differentiating the shopping experiences on their platforms from leading sites like Amazon and Walmart. As a result, brands have different opportunities and challenges when trying to maximize the impact of their product content in a “chewified” way. Join the content experts at OneSpace for this session to learn practical tips that will help you improve your product content to perform better in both search and conversion on the pet specialty sites.

Featured Speakers
Stephanie Leffler
Chief Executive Officer
Amanda Wolff
Chief Marketing Officer
Thursday, December 10, 2020
The 2021 Pet Outlook: Trends, Shifts and Disruptions to Factor in Your eComm Planning

Thursday, December 10, 2020
12:00 pm – 13:30 pm EST

The pet category is one of the more mature categories in eCommerce. But much has changed over the last ten months. Pet ownership has accelerated due to the pandemic, creating opportunities to grow with new shoppers and new parts of your portfolio. The shift from retail to eCommerce is happening even faster, putting even more pressure on profitability and the supply chain. Increased category competition is driving up digital advertising costs, making it harder to manage budgets and find true ROI. Join us as we break down these trends and show you how to factor them into your 2021 planning so you can gain a step on competitors.

Featured Speaker
Angela Farmer
Director of eCommerce
Mike Black
Senior Vice President of Marketing
Tuesday, December 15, 2020
Purina eMarketing 2020: Agility at its Best

Tuesday, December 15, 2020
12:00 pm – 13:30 pm EST

Nestle Purina eMarketing team will share how they navigated the rocky waters of 2020 eCommerce with a rapid-pivot approach across retailer media, retailer search, and econtent.

Featured Speakers
Kristen Edler
eCommerce Marketing Director
Kelly Roberts
eCommerce Media Manager
Diana Faulks
Senior eContent Strategist
Wednesday, December 16, 2020
Best in Breed: Advertising Strategies to Win Your Niche

Wednesday, December 16, 2020
12:00 pm – 13:30 pm EST

Competition is “ruff” in the pet category on eCommerce platforms, but the category has also experienced consistent growth in online demand throughout 2020, leading to new opportunities to reach consumers and an ever-changing competitive landscape. Pet brands face unique challenges due to the diversification of their product lines and specific buying habits of their customers. Join this session to learn how to craft winning eCommerce advertising strategies to hit your unique objectives, based on real-life examples proven to win market share, drive sales, and improve efficiency.   

Featured Speakers
Matt McGrory
Account Director
Cheryl Ryan
Director of eCommerce
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Details

Start:
December 8, 2020 @ 12:00 pm
End:
December 16, 2020 @ 1:30 pm
Cost:
$149
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

Tickets

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JBPx eCommerce Growth Summit Pass / December 2020
firstmovr event series / The Pet category experienced an early lead in eCommerce penetration behind Amazon and Chewy.com leadership. Learn how to master eCommerce growth across key pet retailers, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
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