It’s well known that Americans love to pamper their pets with a variety of pet products available through ecommerce – everything from orthopedic pet beds to nail polish for dogs. Much of this variety can be attributed to the growing digital shelf, which unlike physical stores can accommodate an infinite number of products that are made available for purchase through online retailers and D2C brand experiences. We’ll share key observations in the changing landscape of pet care and what is required to win on the digital shelf – inclusive of equipping teams with the right tools and process and providing examples of pet brands who are delivering fantastic product experiences across the retail and D2C ecosystem.