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Flattening the Funnel / CPG Connected Content Strategy Event
December 6, 2022 @ 12:00 pm - 2:00 pm
Free
Winning the digital shelf is a leading indicator of eCommerce leadership, not to mention broader in-store leadership due to the increasing influence of digital performance on shoppers and even on the retail merchant teams’ decisions at shelf. However, most brands now invest significantly in digital shelf content for conversion and retail media for traffic, putting significant pressures on the leaders to activate next-level capabilities so to continue outpacing their competition.
With mobile now the dominant pathway to product discovery and purchase; social media the dominant channels for influence; and retail media expanding exponentially, the opportunity to “flatten the funnel” through connected content at scale, from display media to the PDP, will be the ultimate differentiator between winners and everyone else.
Join us for an interactive workshop to learn how leading brands are achieving connected conversion and activating synergistic content across all levels of the funnel with brand-aligned media creative, PDP imagery and video deployed strategically and scalably across retailers and channels.
In this fast-paced, interactive workshop, you will learn:
➤ Why images, video, and display ads are mission-critical to discoverability and connected conversion at the digital shelf
➤ How most brands approach visual content today, and how throughput constraints limit performance
➤ How leading brands are adapting ways of working to produce and deploy vastly more visual content–tailored to retailer specs and aligned with brand standards and style guides
➤ How to jumpstart a visual content plan for your brand by prioritizing retailers, channels, products, and assets
➤ And more…
For real? Yeah, for real.
(We would never whet your appetite for growth and leave you hangry.)
One lucky winner will be randomly selected and announced at 2p ET from all those attending the webcast live on Dec 6, 2022 from 12-2p ET.
Open to live webcast attendees who are at least 18 years of age or older living in the United States. Winners will be contacted directly by firstmovr post-event for prize coordination. firstmovr, LLC is not sponsored by, or associated with, 1-800-Flowers.com, Inc.
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