Growth Genome / Omni Catman Summit
October 21 @ 12:00 pm - 1:00 pm
Free
12:00 pm – 1:00 pm ET
We don’t just want growth. We want incremental growth. And that takes omni category management strategies. In this summit, learn next-level strategies for designing for, activating and measuring repeat rate and longer-term shopper loyalty.
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
12:10 pm – 12:25 pm ET
Loyalty isn’t just about points or punch cards—it’s about showing up when it matters. In a world where a shopper’s first purchase might be via search, retail media, or a late-night scroll, how do we make sure it’s not their last? With private label capturing more baskets, loyalty has become a survival strategy.
Luke Higgins unpacks how modern eCategory Management can drive household penetration and repeatable loyalty—by optimizing content, taxonomy and activations to meet shoppers where they are today and tomorrow. Expect myth-busting, practical takeaways, and a fast-paced view into how brands can engineer loyalty at the digital shelf—without traditional loyalty programs.
12:25 pm – 12:40 pm ET
In an omni marketplace full of competing suitors, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely?
In this session, we’ll assess real CPG brand loyalty strategies to uncover:
- The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behavior
- Opportunities to amplify existing loyalty programs, create new ones, or collaborate with retailers on joint loyalty efforts
- Standout best practices, retailer capabilities, and CPG examples you can learn from
- The metrics that matter most when measuring loyalty in today’s omnichannel world
Because in loyalty, as in love, it’s not about finding someone new—it’s about making them want to stay.
12:40 pm – 12:55 pm ET
Coming Soon…
including post-event recording and shareable content
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