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JBPx eCommerce Growth Summit / April 2021
April 6, 2021 @ 12:00 pm - April 9, 2021 @ 2:00 pm
$149.00
12:00 pm – 2:00 pm EDT
Amazon is the #1 US growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, April 6, 2021
12:00 pm – 12:10 pm EDT
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, April 6, 2021
12:10 pm – 1:05 pm EDT
Amazon is sharing more data than ever with vendors. The most successful brands are squeezing as much juice as possible from this data, combined with insights from third-party sources, to help solve their most complex eCommerce business issues. In this session, Profitero highlights some advanced analytics use cases — from customer loyalty studies and price-pack analyses to SEO reverse engineering and paid search ROI assessments — to help brands navigate all the data at their disposal and identify applications for improving performance and accelerating sales on Amazon.
Tuesday, April 6, 2021
1:05 pm – 2:00 pm EDT
To survive and thrive in our “new normal,” you need a way to more efficiently use your ad dollars to win ad auctions and stand out to consumers, especially on Amazon. Focusing on driving quality content deeper and deeper into your product catalog can help your products outperform those with lower quality content, driving greater ad spend efficiency. This is because even marginal content improvements can significantly reduce your cost-per-conversion to win Amazon sponsored product ad auctions. In this session, you’ll discover that:
Better content leads to higher conversion: A-rated content on Amazon had 21 times more conversions than F-rated content
Better content increases your search engine results page (SERP) rank: A-rated content appears 5% higher in sponsored rank search results than B-rated content.
Better content improves your sales funnel metrics: When broken out by price tier, better content shines in improving ad spend efficiency
Wednesday, April 7, 2021
12:00 pm – 1:00 pm EDT
The Amazon flywheel intrinsically links conversion and search, enabling products that sell more, to be seen more, and to be sold more, and to be seen more, and to be sold more…. You get the idea. In this practical session, you’ll learn actionable tips from the content experts at OneSpace to improve the performance of your product listings and drive your visibility and conversions on Amazon.
Wednesday, April 7, 2021
1:00 pm – 2:00 pm EDT
With COVID-19’s acceleration of eCommerce across retailers, Amazon has both benefited from the shoppers’ shift, but also now faces increased competition and retail innovation as other leaders look to catch up and outpace. How is this increased prioritization of eCommerce and Amazon impacting brands? How are brands continuing to accelerate Amazon in the midst of increased demands for investment internally across all retailers? What’s next at Amazon for leading brands?
Get the latest perspective and advice from our expert panel of brand leaders of change driving Amazon strategy and activation for their organizations.
Thursday, April 8, 2021
12:00 pm – 1:00 pm EDT
Brands around the world are realizing that they will need to implement changes in longstanding go-to-market models to win in the Amazon age. Chief among these necessary changes is a brand’s assertion of greater channel control, particularly as it relates to the Amazon channel, which is a key predicate to optimized growth on the platform. Brands must give careful thought to how they will control their presence and sales – both on and off the platform – to maximize revenue and profits. Without a clear control strategy in place, brands will find themselves disrupted by unauthorized sellers and caught in retailer vs. retailer battles, all to the harm of their brand value and sales figures. In this session, Daren Garcia of Vorys eControl will discuss how brands can achieve better control over online sales, move towards better MAP compliance, remove disruptive third party sellers from the platform and leverage their control efforts to drive better commercial outcomes, both on Amazon and across other channels.
Thursday, April 8, 2021
1:00 pm – 2:00 pm EDT
As brands continue to find ways to aggressively grow eCommerce, leveraging 3P/2P sales channels to supplement direct first-party retailer relationships has gained strong traction. What value are brands seeing today using this hybrid approach? And what does the future look like as Amazon, Walmart, and others evolve their 1P strategies?
Friday, April 9, 2021
12:00 pm – 1:00 pm EDT
Paid media on Amazon has been anything but static over the past couple of quarters. From enhanced ad types to expanded DSP offerings, there’s always a new tactic to try out. In this session, we’ll share examples of what’s worked (and what hasn’t!), how to prepare for test and learns in your advertising strategy, and the success factors to pay attention to when driving holistic, full-funnel results across Amazon.
Friday, April 9, 2021
1:00 pm – 2:00 pm EDT
- Prime Day: Successes, challenges, key learnings and Prime Day 2021 outlook
- Everyday/Evergreen Campaigns:
- SnS /Loyalty vs. new customer acquisition: full funnel approach and a balancing act
- Different messaging for different stages in the funnel: examples of ads & copy
- Lifetime Customer Value : ROI
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