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JBPx eCommerce Growth Summit / March 2021

March 16 @ 12:00 pm - March 19 @ 2:00 pm

$149.00
Tuesday, March 16 – Thursday, March 18, 2021
12:00 pm – 2:00 pm EST
Interactive Webcast Series
Ticket Price: $149

Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC.
The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Walmart, Inc.
We may need a Supercenter to contain this agenda...
Tuesday, March 16, 2021
Opening Remarks

Tuesday, March 16, 2021
12:00 pm – 12:10 pm EST

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Walmart March 2021 Insights

Tuesday, March 16, 2021
12:10 pm – 1:00 pm EST

Walmart has responded strategically to digital commerce trends, the COVID-19 retail impact and online grocery acceleration in 2020. Get the latest March 2021 market insights and trends on Walmart’s growth and influence in-market and what that means for your business and Walmart’s priority in your GTM strategy.

Featured Speakers
Sam Gagliardi
Executive Vice President
Cole Dodson
Omnichannel Consultant
Optimizing Your Walmart Content for Search and Conversion

Tuesday, March 16, 2021
1:00 pm – 2:00 pm ET

The recent boom in e-commerce has catapulted Walmart from digital underdog to the dominant player for many categories – particularly online grocery. But many brands are still repurposing their Amazon product content for their Walmart listings, missing out on some of the unique opportunities that are provided in the Walmart ecosystem. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Walmart sites.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Wednesday, March 17, 2021
Staying Ahead: Winning Walmart with Paid Media

Wednesday, March 17, 2021
12:00 pm – 1:00 pm EST

Over the past 12 months, Walmart has continued to invest in its online paid media offerings, opening up more opportunities for brands to convert customers but also revealing more competition on the platform. Learn about the recent developments in Walmart advertising, gain a complete picture of the paid media landscape, measure your performance against up-to-date benchmarks, and walk away with new tips and tricks to test in your own advertising strategy.

Featured Speakers
Luke McGinnis
Account Director
Anna Bever
Marketing Manager
Content + Data + Advertising: Piecing Together the Walmart Digital Puzzle

Wednesday, March 17, 2021
1:00 pm – 2:00 pm EST

As Walmart continues to evolve their digital ecosystem, manufacturers are often left struggling to piece together the digital puzzle. Walmart is intentionally converging their people, processes, and systems – forcing brands to look for new ways to bring solutions and grow their sales.  Harvest Group, a leading omnichannel agency, will walk through examples of Walmart’s inter-connected digital puzzle and how brands can put together the pieces to create a bigger picture positioned to win in the new digital marketplace.

Featured Speaker
Mark Stamps
Vice President of Digital Commerce
Thursday, March 18, 2021
Sell More, Live Better: The Art & Science of eCommerce joint business planning with Walmart

Thursday, March 18, 2021
12:00 pm – 1:00 pm EST

How can brands adapt their strategies and tactics to maximize the impact of their online & omnichannel presence at Walmart? We break down the retailer’s digital strategy, where it sits in the competitive landscape, and how to do business with Walmart to find success on the digital shelf. Profitero shares an order of operations framework, KPIs you should be thinking about, and best practice guidance on how to manage your online assortment, pack configuration, pricing, promotion, marketing & merchandising, and other digital shelf levers for a successful manufacturer/Walmart collaboration.

Featured Speakers
Mike Black
Chief Marketing Officer
Alex McCoy
Omnichannel Lead
Leveraging Online Sales Control Solutions to Drive Your Walmart Channel Sales

Thursday, March 18, 2021
1:00 pm – 2:00 pm EST

More and more brands across all product verticals are intentionally approaching the Walmart.com channel, building go-to-market strategies, optimizing content and launching significant advertising campaigns.  Before those growth tactics can be fully optimized, however, brands must give careful thought to how they will control their presence and sales on the platform to maximize revenue and profits, while avoiding the creation of channel conflict with other channels and platforms.  Without a clear control strategy in place, brands will find themselves disrupted by unauthorized sellers and caught in retailer vs. retailer battles, all to the harm of their brand value and sales figures.  In this session, Daren Garcia of Vorys eControl will discuss how brands can achieve better control over online sales, move towards better MAP compliance, remove disruptive third party sellers from the platform and leverage their control efforts to drive better commercial outcomes, both on Walmart and across other channels. 

Featured Speaker
Daren Garcia
Partner
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Details

Start:
March 16 @ 12:00 pm
End:
March 19 @ 2:00 pm
Cost:
$149.00
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

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