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JBPx eCommerce Growth Summit / Amazon / April 2022

April 5 @ 12:00 pm - April 7 @ 2:00 pm

Free – $299.00
Tuesday, Apr 5 – Thursday, Apr 7, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Amazon is the #1 US growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Amazon, Inc.
An agenda fit for the Everything Store!
Tuesday, Apr 5, 2022
Opening Remarks

Tuesday, Apr 5, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
What COVID Taught Us About Winning in Grocery

Tuesday, Apr 5, 2022
12:10 pm – 12:45 pm ET

Covid forced people to shop differently and form new habits that are here to stay. The grocery category led the charge by innovating rapidly and testing new digital strategies. Brands should take note as many can be applied across categories. Join us to learn how to leverage these wins through Amazon channels, including:

– How to intentionally up-sell online 
– Creative ways to implement sampling
–  Why your physical and digital shelves need to talk to each other

Featured Speaker
John Willkom
SVP, eCommerce
Channel Control Is Key To Profitable Growth On Amazon: Here Is How To Do It…

Tuesday, Apr 5, 2022
12:45 pm – 1:20 pm ET

The vast majority of brands want to grow Amazon sales in a profitable manner.  The challenge is that channel dynamics are often obstacles to their ability to do so.  Without a clear channel control strategy in place, brands will see their value erode, lose sales to other sellers, fail to capture optimized ROAS, and experience disruption across all business channels.  Brands can take back control of their destiny and vastly improve performance with a holistic strategy that focuses on driving their ability to achieve the vast majority of sales through their desired Amazon GTM – whether Amazon 1P, their own 3P storefront or another authorized 3P seller – in a manner consistent with their hard earned brand value.  In this session, we will discuss each of the components brands must implement for success in achieving control.

    Featured Speaker
    Jessica Cunning
    E-Commerce Strategy Attorney
    Amazon SEO & Conversion: How to Create Product Content That Ranks & Sells

    Tuesday, Apr 5, 2022
    1:20 pm – 1:55 pm ET

    The Amazon flywheel intrinsically links conversion and search, enabling products that sell more, to be seen more, and to be sold more, and to be seen more, and to be sold more…. You get the idea. In this practical session, you’ll learn actionable tips from the content experts at OneSpace to improve the performance of your product listings and drive your visibility and conversions on Amazon.

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Wednesday, Apr 6, 2022
    Amazon 2022 Outlook – Keys to Accelerating the Flywheel for Profitable Growth

    Wednesday, Apr 6, 2022
    12:10 pm – 12:45 pm ET

    Keeping pace with the leading eCommerce retailer becomes ever more challenging than ever amidst the rapidly changing marketplace. Join us for a closer look at Amazon’s extensive ecosystem to dissect growth and profitability trends and outlook amidst the competitive landscape. This sets the stage for a practical deep dive into how brands can strategically leverage the core components of the flywheel to move beyond supply chain and inflationary pressures to orchestrate profitable growth with tips and tricks from Ideoclick’s Amazon experts.

    Featured Speakers
    Anne Zybowski
    VP, Strategy & Client Development
    Jamaal Hackett-Cook
    Sr Director, Strategy & Client Development
    Why You Don’t Need a Business Analyst to Drive Growth on Amazon

    Wednesday, Apr 6, 2022
    12:45 pm – 1:20 pm ET

    Today’s e-commerce teams have tons of Amazon data, but they still struggle to figure out which actions to take first to make the biggest impact on this week’s sales. You could hire a whole team of Amazon-focussed analysts to sort through this data, evaluate each of the opportunities, then figure out what to do first… or you could let AI do it for you.
    This session will focus on what the future of AI and machine learning has in store for brands that sell on Amazon, explore whether it’s scary or smart, and how to harness its power. Using case examples, we’ll look at how AI can relieve some of the day-to-day headaches including:
    • The new ways data can be visualized to reveal instant wins prioritized by Dollar value.
    • The AI-powered analytics that identify products at risk of CRaPping out, from the earliest possible moment.
    • The extended 1P:3P seller analytics that constantly patrol your sales strategy.
      Featured Speaker
      Shazia Amin
      Head of Insights
      Win Your Category: Run Smarter Amazon Ad Campaigns with DSP, AMC, and More

      Wednesday, Apr 6, 2022
      1:20 pm – 1:55 pm ET

      Learn how to incorporate rich performance data from Amazon Marketing Cloud into your paid media strategy to build a more holistic campaign plan on Amazon. Go beyond Sponsored Products and finally gain visibility into the true impact of Amazon DSP and other advertising tactics available to you, so you can reach new customers, grow market share, and increase sales. See how to measure full sales attribution, customer journey through the funnel, and uncover areas you might be missing for continued growth.

      Featured Speakers
      Jack Lindberg
      Product Manager
      Anne Harrell
      Retail Media Strategist
      Thursday, Apr 7, 2022
      Organic (and Paid) Growth in Natural Foods

      Thursday, Apr 7, 2022
      12:10 pm – 12:45 pm ET

      Online grocery shopping continues to thrive as it becomes a part of daily life for many shoppers across the US. Natural and organic food products lead the way – with global sales expected to reach approximately $200B in 2022, the competition is fierce. Finding a way to stand out from the pack is essential, especially on Amazon’s crowded marketplace. We’ll dive deep into the natural space from a “shopper” lens and showcase the best practices and tactics that winning brands use. If you work on a natural or organic food brand, this session will not disappoint!

      Featured Speakers
      Lee Esmond
      SVP Client Strategy
      Taylor Pannell
      Director Client Strategy
      Dan Braun
      Head of eCommerce
      Unraveling Algorithmic Bulk Buy Opportunities

      Thursday, Apr 7, 2022
      12:45 pm – 1:20 pm ET

      After polling 100 CPG professionals, we’ve discovered a vast difference of opinion regarding bulk buy analysis / execution. We’re all sitting on the Supply Chain Struggle Bus these days, so let’s take 35 minutes and uncover how STOPWATCH data scientists hack through thousands of Bulk But requests on behalf of their Members. We’ll even play out a couple live case studies and  ‘SMASH (that like button) or PASS’ line by line. Audience participation encouraged and yes, there will be prizes.

      Featured Speaker
      Meagan Bowman
      CEO
      History will be made in T-minus...
      Days
      Hours
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      Choose how you want to get involved
      Brand Pass / $0
      Single live event access for 1 person
      including post-event recordings
      BRAND
      Agency Pass / $299
      Single live event access for 1 person
      including post-event recordings
      AGENCY
      Ready to make history? Join us today!

      Details

      Start:
      April 5 @ 12:00 pm
      End:
      April 7 @ 2:00 pm
      Cost:
      Free – $299.00
      Event Category:

      Venue

      Interactive Webcast Series

      Organizer

      firstmovr

      Tickets

      The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
      JBPx eCommerce Growth Summit Brand Pass / April 2022
      firstmovr event series / Amazon / April 2022
      $ 0.00
      Unlimited
      JBPx eCommerce Growth Summit Agency Pass / April 2022
      firstmovr event series / Amazon / April 2022
      $ 299.00
      Unlimited

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