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JBPx eCommerce Growth Summit / Amazon EU / September 2021
September 14, 2021 @ 12:00 pm - September 15, 2021 @ 2:00 pm
€129.00 – €399.00
12:00 – 14:00 (UK) / 13:00 - 15:00 (EU)
Amazon is the #1 EU growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, September 14, 2021
12:00 – 12:10 (UK) / 13:00 – 13:10 (EU)
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, September 14, 2021
12:10 – 13:00 (UK) / 13:10 – 14:00 (EU)
Brand investment continues to soar to buy the precious top spots, yet winning search organically will drive higher and more sustained uplifts. At the same time, there are many pitfalls of the Amazon flywheel that can dramatically impact your search performance and plunge your products into the depths of page 2 and beyond. In this session, with direct input from a brand who is winning on Amazon, we’ll be sharing industry best practice on how to win search and avoid those damaging pitfalls.
Tuesday, September 14, 2021
13:00 – 14:00 (UK) / 14:00 – 15:00 (EU)
Amazon is sharing more data than ever with vendors. The most successful brands are squeezing as much juice as possible from this data, combined with insights from third-party sources, to help solve their most complex eCommerce business issues. In this session, Profitero highlights some advanced analytics use cases — from customer loyalty studies and price-pack analyses to SEO reverse engineering and paid search ROI assessments — to help brands navigate all the data at their disposal and identify applications for improving performance and accelerating sales on Amazon.
Wednesday, September 15, 2021
12:00 – 13:00 (UK) / 13:00 – 14:00 (EU)
Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.
As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image. Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.
In this webinar, eControl Global leader Daren Garcia will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.
Wednesday, September 15, 2021
13:00 – 14:00 (UK) / 14:00 – 15:00 (EU)
SmartCommerce has completed its annual analysis of actual consumer behaviors – this year, tracking over 30 million “Passive Shopper” purchase paths off of ads, social, video, email, brand sites influencer sites, and more – and is excited to share its Insights in this Overview presentation. You’ll leave with ideas you can implement immediately, to drive real commerce volume.
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