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JBPx eCommerce Growth Summit / September 2020

September 22, 2020 @ 12:00 pm - October 8, 2020 @ 1:30 pm

$149
Tuesday, September 22 – Thursday, October 8, 2020
12:00 pm – 13:30 pm EST
Interactive Webcast Series
Ticket Price: $149

Amazon is the #1 US growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Amazon, Inc.
This might just be the Amazon of agendas...
Tuesday, September 22, 2020
Opening Remarks

Tuesday, September 22, 2020
12:00 pm – 12:15 pm EST

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Co-Founder
firstmovr Logo
Chris Perry
Co-Founder
firstmovr Logo
Amazon Outlook 2021

Tuesday, September 22, 2020
12:15 pm – 13:30 pm EST

Amazon is one of the leading retailers in the world, and brands and retailers alike must stay up-to-date with Amazon’s every move.  In this session, we will:

  • Review the latest business updates from across the Amazon ecosystem year-to-date across their ecosystem
  • Share key implications and recommendations for retailers and brands’ ecommerce success
  • Forecast predictions for the future of Amazon’s marketplace and the implications for you 
Featured Speaker
Jack O'Leary
Senior Retail Analyst
Wednesday, September 23, 2020
Amazon SEO: Optimizing Your Product Content for Maximum Visibility

Wednesday, September 23, 2020
12:00 pm – 13:30 pm EST

Before you can win on Amazon, you have to be found! And with more than 90% of all page views on Amazon coming from organic search, it means that mastering search engine optimization is one of the most important skills brands need to conquer to be successful. Amazon’s A9 is arguably the most sophisticated search algorithm in use among the US online retailers, but after this session, you’ll walk away with a clear understanding of the best practices you can implement immediately to improve your page ranking on Amazon.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Thursday, September 24, 2020
Merchandising for E-Commerce Conversion: How to Create Product Content That Sells

Thursday, September 24, 2020
12:00 pm – 13:30 pm EST

The Amazon flywheel intrinsically links conversion and search, enabling products that sell more, to be seen more, and to be sold more, and to be seen more, and to be sold more…. You get the idea. In this practical session, you’ll learn actionable tips from the content experts at OneSpace to improve the performance of your product listings and drive your conversions on Amazon.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
Tuesday, September 29, 2020
Advanced Demand Generation Strategy

Tuesday, September 29, 2020
12:00 pm – 13:30 pm EST

The “build it and they will come” strategy doesn’t apply to the digital shelf.  Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own Amazon flywheel performance.  If you have the basics down and want to take it to the next level, it’s time to master some of the more advanced demand generation strategies.

Featured Speakers
Willie Hall
Media Manager
Joe Nolan
Media Manager
Jen Merkley
Search Manager
Wednesday, September 30, 2020
Commercial Reinvention: Building Your End-to-End Marketplace Strategy

Wednesdayday, September 30, 2020
12:00 pm – 13:30 pm EST

As global brands begin to turn their eyes to 2021, many have realized they placed their bets on too few retailers as their primary sources of growth. Riding the wave of Amazon 1P may no longer sustain the bottom line for the next 5 years given the havoc it can play on many brand’s operating model. Exploring a higher degree of control over your distribution model (and thus route to consumer) is a foundational pillar for those brands adopting a scaled digital commerce strategy. This 90 minute will provide learning on:

  • The role of Authorized Distributors (3PL) and Resellers in your core Digital Commerce Strategy
  • How to incorporate an authorized sellers framework that sits alongside your commercial policy
  • Best practice responsibilities of the brand to ensure it’s setting both the marketplace partner and the strategic distributor up for success
  • They key components to a future-proof brand protection strategy
    Featured Speaker
    Stephen Mader
    Global Head of Strategy, Insights, & Partnerships
    Thursday, October 1, 2020
    Unlocking FBA Customer Insights to Drive Growth

    Thursday, October 1, 2020
    12:00 pm – 12:30 pm EST

    Though Amazon keeps most of its customer data close to its chest, there are still ways for brands to dive deeper to uncover valuable insights. This webinar will discuss how 3P/Hybrid selling brands can mine available customer data sources in Amazon FBA to better understand, analyze, evaluate, and refine their products—and drive growth to their Amazon business.

    We will discuss:

    • Amazon’s various selling models (1P, 3P, Hybrid)
    • How even larger brands can leverage Amazon FBA to collect valuable data insights—and in turn, drive fast, successful product launches
    • Where and how to pull customer data within FBA
    • Plenty of data insight use cases
    Featured Speaker
    Jim Morgan
    Head of eCommerce & Omnichannel
    How Challenger Brands Leverage Amazon To Drive HyperGrowth

    Thursday, October 1, 2020
    12:30 pm – 13:00 pm EST

    When you ask most brands today how they leverage Amazon Advertising, the vast majority will tell you their teams are exclusively using search/Sponsored Ads, strictly measured through bottom of the funnel performance metrics.  For them, it’s all about selling stuff on Amazon, and ROAS is what they exclusively pay attention to. But today there is a whole new class of upstart Challenger brands out there, who are leveraging Amazon in an entirely new way, with a new beyond ROAS playbook.  In this session John Denny will introduce you to that new playbook, and show you how thinking about and executing with Amazon in an entirely new way can unlock growth for your brand.

      Featured Speaker
      John Denny
      VP, eCommerce & Digital Marketing
      Challenger Brand Leadership Panel

      Thursday, October 1, 2020
      13:00 pm – 13:30 pm EST

      Challenger brands continue to supplant the incumbent market leaders on Amazon and other online marketplaces by organizing and accelerating their businesses digital-first.  Hear the latest perspectives and strategies from some of the best challenger brand leaders in the industry

      Featured Speakers
      Jim Morgan
      Head of eCommerce & Omnichannel
      John Denny
      VP, eCommerce & Digital Marketing
      Calvin Lammers
      VP of eCommerce
      Tuesday, October 6, 2020
      E4E: Amazon Marketplace, It's Time to Be Bold

      Tuesday, October 6, 2020
      12:00 pm – 13:30 pm EST

      As part of our Engineered for eCommerce (E4E) series, the existing demand on Amazon is rich, and the cost of entry is minimal. However, hitting page 1 may not be that easy, and the players on page 1 may not be who you expected. Take a look with us at brands, quite possibly ones you have never heard of, who are leading their categories and examine how the same principles can elevate your brand against the competition.

      Featured Speakers
      Allan Peretz
      President
      Natalie Krickovic
      Sr Director, Strategic Solutions
      Wednesday, October 7, 2020
      Squeezed: Profitability Under Pressure

      Wednesday, October 7, 2020
      12:00 pm – 13:30 pm EST

      Yes, we all want growth, but we must ultimately grow sustainably.  In this session, we will review:

      • all the factors that drive eCommerce profitability
      • how Amazon sets price, including the new era of channel management
      • how Amazon calculates profitability and what is and is not negotiable
      • how Amazon thinks about profitability vs. how manufacturers approach it
      • how to design products for eCommerce and cut costs
      Featured Speaker
      Gemma Pinedo
      Director of eCommerce Advisory
      Thursday, October 8, 2020
      You Are What You Measure: Metrics That Matter

      Thursday, October 8, 2020
      12:00 pm – 13:30 pm EST

      We know the only way to influence organizational behavior is to evolve the KPI’s by which we hold the organization accountable.  In this session, we’ll review

      • what the right KPI’s are to leverage in setting goals for and measuring our business performance
      • where the data for these KPI’s can and should be sourced
      • How these can be integrated into organizational scorecards to clarify business opportunities and gaps for further acceleration
      Featured Speakers
      Kelsey Regan
      Senior Manager, Advisory
      Robert Pinion
      Head of Insights
      History will be made in T-minus...
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      Ready to make history? Join us today!

      Details

      Start:
      September 22, 2020 @ 12:00 pm
      End:
      October 8, 2020 @ 1:30 pm
      Cost:
      $149
      Event Category:

      Venue

      Interactive Webcast Series

      Organizer

      firstmovr

      Tickets

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