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JBPx eCommerce Growth Summit / October 2020

October 20, 2020 @ 12:00 pm - October 29, 2020 @ 1:30 pm

$149
Tuesday, October 20 – Thursday, October 29, 2020
12:00 pm – 13:30 pm EST
Interactive Webcast Series
Ticket Price: $149

Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Walmart, Inc.
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Tuesday, October 20, 2020
Opening Remarks

Tuesday, October 20, 2020
12:00 pm – 12:15 pm EST

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Co-Founder
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Chris Perry
Co-Founder
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Walmart Outlook 2021

Tuesday, October 20, 2020
12:15 pm – 12:45 pm EST

Walmart is one of the leading retailers in the world, and brands and retailers alike must stay up-to-date with Walmart’s every move.  In this session, we will:

  • Review the latest business updates from across the Walmart ecosystem year-to-date across their ecosystem
  • Share key implications and recommendations for retailers and brands’ ecommerce success
  • Forecast predictions for the future of Walmart and the implications for you 
Featured Speaker
Greg Grudzinski
Sr Insights Consultant
Megan Nieves
Insights Manager
Walmart Market + Shopper Insights

Tuesday, October 20, 2020
12:45 pm – 13:30 pm EST

Walmart has responded strategically to both prior digital commerce trends and the COVID-19 retail impact and online grocery acceleration.  

Get the latest market insights and trends on Walmart’s growth and influence in-market and what that means for your business and Walmart’s priority in your GTM strategy.

Featured Speakers
Sam Gagliardi
Executive Vice President
Cole Dodson
Omnichannel Consultant
Wednesday, October 21, 2020
Optimizing Your Walmart Content for Search and Conversion

Wednesday, October 21, 2020
12:00 pm – 13:30 pm EST

The recent boom in e-commerce has catapulted Walmart from digital underdog to the dominant player for many categories – particularly online grocery. But many brands are still repurposing their Amazon product content for their Walmart listings, missing out on some of the unique opportunities that are provided in the Walmart ecosystem. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Walmart sites.

Featured Speaker
Stephanie Leffler
Chief Executive Officer
Thursday, October 22, 2020
Commercial Reinvention: Building Your End-to-End Marketplace Strategy

Thursday, October 22, 2020
12:00 pm – 13:30 pm EST

As global brands begin to turn their eyes to 2021, many have realized they placed their bets on too few retailers as their primary sources of growth. Growth is not coming from the channels we’re used to, and the growth that is coming is more chaotic and less profitable than most brands would like. Exploring a higher degree of control over your distribution model (and thus route to consumer) is a foundational pillar for those brands adopting a scaled digital commerce strategy. This 90 minute will provide learning on:

  • The role of Authorized Distributors (3PL) and Resellers in your core Digital Commerce Strategy & how to leverage them with Walmart
  • How to incorporate an authorized sellers framework that sits alongside your commercial policy – ensuring alignment across all of your largest accounts.
  • Best practice responsibilities of the brand to ensure it’s setting both the marketplace partner, strategic distributor, and direct customer up for success
  • They key components to a future-proof brand protection strategy
    Featured Speaker
    Stephen Mader
    Global Head of Strategy, Insights, & Partnerships
    Tuesday, October 27, 2020
    Walmart Advertising Strategies

    Tuesday, October 27, 2020
    12:00 pm – 13:30 pm EST

    The “build it and they will come” strategy doesn’t apply to the digital shelf. Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own business. Native, CPC-based Walmart Performance Ads are here. Learn how this new self-serve platform works and how to prepare for auction dynamics.

    Featured Speaker
    Toby Willse
    Media Manager
    Wednesday, October 28, 2020
    E4E: Walmart Marketplace, The Opportunity is Ripe

    Wednesday, October 28, 2020
    12:00 pm – 13:30 pm EST

    As part of our Engineered for eCommerce (E4E) series, with a fraction of the sellers and brands to compete against vs Amazon’s marketplace, Walmart provides a fertile opportunity to stand-out.  Walmart.com’s merchandising and marketing levers are still developing; however, we’ve examined some stand-out brands that are maximizing their presence that we all can learn from.

    Featured Speakers
    Horacio Trevino
    Chief Operating Officer
    Hillary McKoin
    Sr Director, Campaigns & Answers
    Thursday, October 29, 2020
    How to Build a Winning Walmart Marketplace Strategy

    Thursday, October 29, 2020
    12:00 pm – 13:30 pm EST

    Walmart is the largest retailer in the world, continually expanding its assortment to meet the needs of modern consumers globally. Walmart can provide this wide selection for its shoppers with support from Walmart Marketplace, a curated community, made up of respected, professional sellers offering authentic, top-quality products and best-in-class customer service. Walmart Marketplace also offers an enormous opportunity for brand manufacturers. With its growing audience of over 110 million unique visitors every month, maintaining high standards requires its team to focus on innovation and optimization. Learn how to find success on Walmart Marketplace with marketplace experts from Salsify. In this session, you will learn how to build your Walmart Marketplace strategy using essential best practices. Salsify will also share best-in-class tools to support product content, orders, and inventory management services.

    You’ll take away insights into:

    • What is Walmart Marketplaces

    • Why brands should sell on Walmart Marketplace;

    • Areas of consideration to being a successful Walmart Marketplace seller, including product content, orders, and inventory management services; and

    • How Salsify works with Walmart Marketplace to optimize data management

    Featured Speakers
    SJ Petteruti
    Principal GTM Strategist
    Kelly Rianda
    Head of Retail Success
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    Details

    Start:
    October 20, 2020 @ 12:00 pm
    End:
    October 29, 2020 @ 1:30 pm
    Cost:
    $149
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

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