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JBPx eCommerce Growth Summit / February 2021
February 23, 2021 @ 12:00 pm - February 26, 2021 @ 2:00 pm
$149.00
12:00 pm – 2:00 pm EST
Instacart has emerged from COVID-19 as the leader in digital grocery and pivotal partner for CPG brands. Learn how to master eCommerce growth with Instacart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, February 23, 2021
12:00 pm – 12:10 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, February 23, 2021
12:10 pm – 1:05 pm EST
Please welcome back our Instacart friends, Brian Gillis & Jen Meyer, to learn about factors impacting your performance on Instacart. Understand components of growth at a granular level, and get a deeper understanding of customer behaviour…Brian and Jen will deliver all the latest to help you be successful in developing long term strategies for your brands.
Tuesday, February 23, 2021
1:05 pm – 2:00 pm EST
As a marketplace, not a pureplay or omnichannel online retailer, Instacart is unique in the way it serves up your product content to consumers. Yet brands do have some control over their product detail pages and can influence not just organic search ranking, but also clicks and conversion. Join OneSpace CEO, Stephanie Leffler and CMO Amanda Wolff for actionable tips to help you improve the performance of your product content on Instacart.
Wednesday, February 24, 2021
12:00 pm – 1:00 pm EST
Instacart is an eCommerce business model unlike any other. How must brands adjust their strategies and tactics to maximize their impact on this high-growth online marketplace and delivery platform? We break down Instacart’s unique digital strategy, where it sits in the competitive landscape, and what the elements of a successful eCommerce plan look like for Instacart as it emerges as an online leader. Profitero shares best practice guidance on what you can and cannot do on Instacart, and how to manage your digital shelf levers to make your Instacart collaboration a success.
Wednesday, February 24, 2021
1:00 pm – 2:00 pm EST
And we thought organizing for “traditional” eCommerce was hard! Now take it one step further: organize for one of the fastest growing omnichannel grocery retail platforms in the US who doesn’t place PO’s, drives revenue for multiple retailers or have an official P&L. Who owns Instacart? eCommerce? Shopper Marketing? Sales? What resources should be allocated and from what teams? How much is too much to invest? How should we and are we accelerating this platform?
Get the latest perspective and advice from our expert panel of brand leaders of change driving Instacart strategy and activation for their organizations.
Thursday, February 25, 2021
12:00 pm – 1:30 pm EST
89% of Instacart users say that they see the platform as an essential service. That’s a deep well of repeat customers, but how can you tap into the unique shopping behavior on the Instacart platform to grow sales? Learn about the paid media opportunities available on Instacart, why getting into customers’ Buy It Again basked is so important, and how Instacart shopping trends create even more opportunity to cross-sell your items across a wider product ecosystem.
Thursday, February 25, 2021
1:00 pm – 2:00 pm EST
Instacart is a marketplace and retail media platform that stands apart from the pack: exceptional advertising returns, a unique four-sided marketplace, and other quirks that require brands to manage it differently to other channels.
Instacart for CMOs co-author Stefan Jordev shares insights from his forthcoming book, including an assessment of demand-generation drivers, the challenge that Instacart throws out for a brand’s org chart and P&L, and how to navigate the evolving relationship between retailers and Instacart.
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