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JBPx eCommerce Growth Summit / Instacart / February 2022

February 15 @ 12:00 pm - February 16 @ 2:00 pm

Free – $299.00
Tuesday, Feb 15 – Wednesday, Feb 16, 2022
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Instacart has emerged from COVID-19 as the leader in digital grocery and pivotal partner for CPG brands. Learn how to master eCommerce growth with Instacart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Instacart, Inc.
Just click and collect your agenda here!
Tuesday, Feb 15, 2022
Opening Remarks

Tuesday, Feb 15, 2022
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
The Future of Impulse

Tuesday, Feb 15, 2022
12:10 pm – 12:45 pm ET

As online grocery shopping continues to grow and become a habit for many people across North America, CPG brands are finding new and innovative ways to capture the consumers’ attention that generate the desire to add single-serve and impulse items to both in-store and online baskets. For example, while shopping in brick-and-mortar stores, product placements in the checkout aisle work to prompt a moment of indulgence. This concept is being replicated in the digital checkout aisle with a creative, virtual version of that experience. 

Instacart has created a ‘treat yourself’ product carousel on its marketplace to act as a virtual impulse opportunity for brands that promote the trial of new items and last-minute add-ons. If you are looking to increase your sales of single-serve and impulse items or are interested in learning more about Instacart Ad’s solutions for brands, this session is a must.

Featured Speakers
Elizabeth Huster
Senior Manager, Sales
Dhruv Bhalla
Senior Product Manager
Unlocking the Power of Product Content on Instacart

Tuesday, Feb 15, 2022
12:45 pm – 1:20 pm ET

As a marketplace, not a pureplay or omnichannel online retailer, Instacart is unique in the way it serves up your product content to consumers. Yet brands do have some control over their product detail pages and can influence not just organic search ranking, but also clicks and conversion. Join OneSpace CMO Amanda Wolff for actionable tips to help you improve the performance of your product content on Instacart.

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Changing the Game: How Brands Can Transform the Shopper Journey with Instacart

    Tuesday, Feb 15, 2022
    1:20 pm – 1:55 pm ET

    Instacart has a suite of foundational media offerings from Sponsored Product to Display Ads and much more to drive great results for CPGs. For those brands looking to go outside of the traditional tool box to grow their business, Instacart can be a partner for new and unique opportunities to connect shoppers to the brands they love in real time with engaging and valuable synergies. Learn how you can amplify Instacart’s existing media toolbox to inspire shoppers in new and innovative ways, capture new-to-brand customers, and introduce new usage occasions. 

    Featured Speakers
    Kat Ussery
    Director of Emerging Channels
    Michelle Morale
    VP, Digital Commerce, Omni Shopper Marketing & Sales Transformation
    Wednesday, Feb 16, 2022
    Instacart Advertising: Measure What Really Matters

    Wednesday, Feb 16, 2022
    12:10 pm – 12:45 pm ET

    Sponsored Product ads can be a mighty tool in driving momentum for brands on Instacart. But there are 2 things that are guaranteed to derail Instacart advertising results: an unclear objective, and focusing on metrics that don’t support the objective. This session combines the “measure what matters” management philosophy with best practices from Bobsled’s extensive experience managing CPG brands on Instacart. You’ll also walk away with an expert-level understanding of what PPC strategies can influence various metrics. 

    Featured Speakers
    Kiri Masters
    Founder
    Matteo Bizon
    PPC Specialist
    Instacart Digital Shelf: From Measuring Your Execution to Leading the Category

    Wednesday, Feb 16, 2022
    12:45 pm – 1:20 pm ET

    Join us for a session where we will highlight the winners of Instacart digital shelf and discuss what they’re doing to lead. The category and brand insights will be supplemented by the best practices of executing your brand’s vision and digital shelf strategy.

    Featured Speaker
    Raminta Bumbulyte
    Account Director
    Driving Impulse Everywhere – Taking the Digital Aisle TO Your Consumer

    Wednesday, Feb 16, 2022
    1:20 pm – 1:55 pm ET

    Instacart does a great job of inspiring consumers while they are shopping – we all love the “Treat Yourself product carousel they talked about on Tuesday!  As a complement, you can build your brand AND be a great Instacart partner by using your existing beyond-the-store touchpoints to drive consumer orders into Instacart (and other retailers’) carts. 

    SmartCommerce will review data around what inspires consumers (and what stops them in their tracks) when they are “passively shopping” from social, ads, video, etc.  Spoiler alert: some of it is completely different from what works in-store or on-site, and some of it is amplified.  You’ll leave this presentation with inspiration you can put into play right away.

    Featured Speaker
    Jennifer Silverberg
    CEO
    History will be made in T-minus...
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    Choose how you want to get involved
    Brand Pass / $0
    Single live event access for 1 person
    including post-event recordings
    BRAND
    Agency Pass / $299
    Single live event access for 1 person
    including post-event recordings
    AGENCY
    Ready to make history? Join us today!

    Details

    Start:
    February 15 @ 12:00 pm
    End:
    February 16 @ 2:00 pm
    Cost:
    Free – $299.00
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    JBPx eCommerce Growth Summit Brand Pass / February 2022
    firstmovr event series / Instacart / February 2022
    $ 0.00
    Unlimited
    JBPx eCommerce Growth Summit Agency Pass / February 2022
    firstmovr event series / Instacart / February 2022
    $ 299.00
    Unlimited

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