As online grocery shopping continues to grow and become a habit for many people across North America, CPG brands are finding new and innovative ways to capture the consumers’ attention that generate the desire to add single-serve and impulse items to both in-store and online baskets. For example, while shopping in brick-and-mortar stores, product placements in the checkout aisle work to prompt a moment of indulgence. This concept is being replicated in the digital checkout aisle with a creative, virtual version of that experience. 

Instacart has created a ‘treat yourself’ product carousel on its marketplace to act as a virtual impulse opportunity for brands that promote the trial of new items and last-minute add-ons. If you are looking to increase your sales of single-serve and impulse items or are interested in learning more about Instacart Ad’s solutions for brands, this session is a must.