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JBPx eCommerce Growth Summit / Instacart / February 2023
February 7, 2023 @ 12:00 pm - February 8, 2023 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
Learn how to master eCommerce growth with Instacart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Feb 7, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Feb 7, 2023
12:10 pm – 12:45 pm ET
Instacart has made significant strides in evolving grocery shopping from a transactional to an inspirational experience. People don’t just want to get the items on their list faster – they also want to be inspired to try something new. In 2022, Instacart expanded its advertising solutions and brand marketing efforts to deliver even more inspirational experiences across the Instacart Marketplace.
Join Instacart to learn more about the company’s evolution, focus on co-marketing campaigns, the benefits for both CPG brands and consumers alike, and what’s in store for the leading grocery technology company in North America.
Tuesday, Feb 7, 2023
12:45 pm – 1:20 pm ET
As a marketplace, not a pureplay or omnichannel online retailer, Instacart is unique in the way it serves up your product content to consumers. Yet brands do have some control over their product detail pages and can influence not just organic search ranking, but also clicks and conversion. Join OneSpace CMO Amanda Wolff for actionable tips to help you improve the performance of your product content on Instacart.
Tuesday, Feb 7, 2023
1:20 pm – 1:55 pm ET
Instacart has become a massive player in the eCommerce grocery space over the past three years, growing rapidly as both a retailer and an ad space. While placement names and targeting types may seem familiar, Instacart’s advertising offering is a different beast entirely from the worlds of Amazon and Walmart.
Join Bernie Che from Flywheel Digital for this timely and informative session that not only covers the basics of advertising on Instacart, but also addresses some of Instacart’s latest media capabilities, as well as tips for reworking your media strategy to make it bespoke to Instacart’s unique consumer.
Wednesday, Feb 8, 2023
12:10 pm – 12:45 pm ET
Instacart partner It’sRapid works with brands large and small to build brand pages, shoppable videos, display ads, and more. Learn:
– Examples of what works
– How to think about advertising per product, per retailer
– How to create retailer and product specific imagery and videos
– What you can do with the right toolset
Join us for this informative and exciting session with It’sRapid Founder & CEO David Feinleib on Feb 8 at 12:10pm ET.
Wednesday, Feb 8, 2023
12:45 pm – 1:20 pm ET
Instacart has become an online grocery powerhouse, providing ecommerce vendors with unparalleled access to regional grocers and their shoppers across the country. As it evolves its strategy to meet the needs of a post-pandemic world, Instacart has been expanding its retail media capabilities in ways both similar and different to other major retailers, providing unique challenges to brands as they grow their advertising spend.
Join CommerceIQ’s experts to understand what makes Instacart unique in the retail landscape and learn tips for growing sales efficiently with an effective advertising strategy.
Wednesday, Feb 8, 2023
1:20 pm – 1:55 pm ET
According to a Vizit/Path to Purchase Inc. study, images are more impactful than search as consumers are deciding what products to buy when shopping online. With consumers being exposed to thousands of images each day, it has never been more important for brands to flight the right images to attract and convert shoppers on each retail platform.
Join Vizit’s VP of Marketing Eli Orkin, as he provides an AI-fueled analysis of the product imagery that is driving attention with shoppers on Instacart and explains what makes them so effective. See what images you should be searching for in your PIMs and DAMs, and learn how AI can help you identify the most effective images to use on any retail channel.
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