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JBPx eCommerce Growth Summit / Instacart / February 2023

February 7 @ 12:00 pm - February 8 @ 2:00 pm

Free – $299.00
Tuesday, Feb 7 – Wednesday, Feb 8, 2023
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Learn how to master eCommerce growth with Instacart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, Instacart, Inc.
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Tuesday, Feb 7, 2023
Opening Remarks

Tuesday, Feb 7, 2023
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Instacart: Delivering Inspirational Experiences to Both Consumers & Brands

Tuesday, Feb 7, 2023
12:10 pm – 12:45 pm ET

Instacart has made significant strides in evolving grocery shopping from a transactional to an inspirational experience. People don’t just want to get the items on their list faster – they also want to be inspired to try something new. In 2022, Instacart expanded its advertising solutions and brand marketing efforts to deliver even more inspirational experiences across the Instacart Marketplace.

Join Instacart to learn more about the company’s evolution, focus on co-marketing campaigns, the benefits for both CPG brands and consumers alike, and what’s in store for the leading grocery technology company in North America. 

Featured Speakers
Darrah Joy Clay
Senior Manager, Brand Partnerships
Jasmine Taylor
Senior Director, Product Marketing
Jillian Parsons
Director of Sales, eCommerce
Unlocking the Power of Product Content on Instacart

Tuesday, Feb 7, 2023
12:45 pm – 1:20 pm ET

As a marketplace, not a pureplay or omnichannel online retailer, Instacart is unique in the way it serves up your product content to consumers. Yet brands do have some control over their product detail pages and can influence not just organic search ranking, but also clicks and conversion. Join OneSpace CMO Amanda Wolff for actionable tips to help you improve the performance of your product content on Instacart.

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Winning with Search on Instacart.com

    Tuesday, Feb 7, 2023
    1:20 pm – 1:55 pm ET

    Instacart has become a massive player in the eCommerce grocery space over the past three years, growing rapidly as both a retailer and an ad space. While placement names and targeting types may seem familiar, Instacart’s advertising offering is a different beast entirely from the worlds of Amazon and Walmart.

    Join Bernie Che from Flywheel Digital for this timely and informative session that not only covers the basics of advertising on Instacart, but also addresses some of Instacart’s latest media capabilities, as well as tips for reworking your media strategy to make it bespoke to Instacart’s unique consumer.

    Featured Speaker
    Bernie Che
    Associate Director, Omnichannel Platforms
    Wednesday, Feb 8, 2023
    Accelerating Visual Content Strategy with Instacart

    Wednesday, Feb 8, 2023
    12:10 pm – 12:45 pm ET

    Instacart partner It’sRapid works with brands large and small to build brand pages, shoppable videos, display ads, and more. Learn:

    – What’s different about Instacart vs. retailer platforms
    – Examples of what works
    – How to think about advertising per product, per retailer
    – How to create retailer and product specific imagery and videos
    – What you can do with the right toolset

    “We’re excited to offer our brand partners a way to streamline the creation of high-quality, engaging display media through our partnership with It’sRapid. It’sRapid makes it fast and easy to bring your digital storytelling to the next level on Instacart.” – Bradley Haaland, Head of Partnerships at Instacart

    Join us for this informative and exciting session with It’sRapid Founder & CEO David Feinleib on Feb 8 at 12:10pm ET.

    Featured Speaker
    Dave Feinleib
    CEO & Founder
    Winning the Future of Advertising on Instacart

    Wednesday, Feb 8, 2023
    12:45 pm – 1:20 pm ET

    Instacart has become an online grocery powerhouse, providing ecommerce vendors with unparalleled access to regional grocers and their shoppers across the country. As it evolves its strategy to meet the needs of a post-pandemic world, Instacart has been expanding its retail media capabilities in ways both similar and different to other major retailers, providing unique challenges to brands as they grow their advertising spend.

    Join CommerceIQ’s experts to understand what makes Instacart unique in the retail landscape and learn tips for growing sales efficiently with an effective advertising strategy.

    Featured Speakers
    Brandon Titmus
    Director of Ecommerce Strategy and Advertising
    Tim Campbell
    Director of Industry Insights
    The PDP Image Designs That Drive Visual Engagement on Instacart

    Wednesday, Feb 8, 2023
    1:20 pm – 1:55 pm ET

    According to a Vizit/Path to Purchase Inc. study, images are more impactful than search as consumers are deciding what products to buy when shopping online. With consumers being exposed to thousands of images each day, it has never been more important for brands to flight the right images to attract and convert shoppers on each retail platform. 

    Join Vizit’s VP of Marketing Eli Orkin, as he provides an AI-fueled analysis of the product imagery that is driving attention with shoppers on Instacart and explains what makes them so effective. See what images you should be searching for in your PIMs and DAMs, and learn how AI can help you identify the most effective images to use on any retail channel. 

    Featured Speaker
    Eli Orkin
    VP of Marketing
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    Details

    Start:
    February 7 @ 12:00 pm
    End:
    February 8 @ 2:00 pm
    Cost:
    Free – $299.00
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

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