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JBPx eCommerce Growth Summit / Kroger / May 2021
May 4, 2021 @ 12:00 pm - May 6, 2021 @ 2:00 pm
$149.00
12:00 pm – 2:00 pm ET
Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, May 4, 2021
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, May 4, 2021
12:10 pm – 1:00 pm ET
Kroger has responded strategically to digital commerce trends, the COVID-19 retail impact and online grocery acceleration in 2020. Get the latest market insights and trends on Kroger’s growth and influence in-market and what that means for your business and Kroger’s priority in your GTM strategy.
Tuesday, May 4, 2021
1:00 pm – 2:00 pm ET
Kroger’s future growth strategy puts the acceleration of the digital business at its core. In this session, we will focus on answering core questions like:
- what can I do with KPM
- what should I do with KPM
- how do I know if it really worked
Wednesday, May 5, 2021
12:00 pm – 1:00 pm ET
As Kroger launches their future growth strategy, what does this mean to your brand tactically? This session will focus on pulling through the strategic choices Kroger is making to the front lines of winning with the consumer at shelf and online.
Wednesday, May 5, 2021
1:00 pm – 2:00 pm ET
With COVID-19’s acceleration of eCommerce across retailers, Kroger’s previous development of omnichannel capabilities and partnership has helped it to capture strong share in the shoppers’ shift. How is this increased prioritization of eCommerce at Kroger impacting brands? How are brands continuing to accelerate Kroger in the midst of increased demands for investment internally across all retailers? What’s next at Kroger for leading brands?
Get the latest perspective and advice from our expert panel of brand leaders of change driving Kroger strategy and activation for their organizations.
Thursday, May 6, 2021
12:00 pm – 1:00 pm ET
The need has never been greater to perfect the digital shelf on Kroger.com as shoppers continue to shift online and as Kroger continues to enhance its demand generation and targeting capabilities in media and search. In this session, we review some of the latest shelf insights across brands and categories on Kroger.com, as well as share best practices for prioritizing and efficiently managing large brand portfolios.
Thursday, May 6, 2021
1:00 pm – 2:00 pm ET
While the “big three” retailers (Amazon, Walmart and Target) dominant a lot of e-commerce conversations, grocery manufacturers know how important Kroger is to their e-commerce growth strategies. Yet Kroger has unique content requirements that are constantly changing as they invest more in their e-commerce platform, so it can be hard to create differentiated content tailored to winning on Kroger. Join Amanda Wolff from OneSpace for actionable tips to help you improve the performance of your product content on Kroger.
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