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JBPx eCommerce Growth Summit / Kroger / May 2021

May 4 @ 12:00 pm - May 6 @ 2:00 pm

Free
Tuesday, May 4 – Thursday, May 6, 2021
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: $149

Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, any retailers highlighted
Just click and collect your agenda here!
Tuesday, May 4, 2021
Opening Remarks

Tuesday, May 4, 2021
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Kroger Market Insights

Tuesday, May 4, 2021
12:10 pm – 1:00 pm ET

Kroger has responded strategically to digital commerce trends, the COVID-19 retail impact and online grocery acceleration in 2020. Get the latest market insights and trends on Kroger’s growth and influence in-market and what that means for your business and Kroger’s priority in your GTM strategy.

Featured Speaker
Sam Gagliardi
Executive Vice President
Digital Acceleration: Leveraging KPM to Grow Your Business at Kroger

Tuesday, May 4, 2021
1:00 pm – 2:00 pm ET

Kroger’s future growth strategy puts the acceleration of the digital business at its core. In this session, we will focus on answering core questions like:

  • what can I do with KPM
  • what should I do with KPM
  • how do I know if it really worked
Featured Speakers
Nick Spicher
Vice President, Kroger Team
Adam Bittner
Director of Media Account Management
Wednesday, May 5, 2021
From Strategy to the Trenches: Bringing Kroger’s Growth Strategies to Life in Your Business Everyday

Wednesday, May 5, 2021
12:00 pm – 1:00 pm ET

As Kroger launches their future growth strategy, what does this mean to your brand tactically? This session will focus on pulling through the strategic choices Kroger is making to the front lines of winning with the consumer at shelf and online.

Featured Speaker
Nick Spicher
Vice President, Kroger Team
Accelerating Kroger: Brand Leadership Panel

Wednesday, May 5, 2021
1:00 pm – 2:00 pm ET

With COVID-19’s acceleration of eCommerce across retailers, Kroger’s previous development of omnichannel capabilities and partnership has helped it to capture strong share in the shoppers’ shift.  How is this increased prioritization of eCommerce at Kroger impacting brands?  How are brands continuing to accelerate Kroger in the midst of increased demands for investment internally across all retailers? What’s next at Kroger for leading brands?

Get the latest perspective and advice from our expert panel of brand leaders of change driving Kroger strategy and activation for their organizations.

Featured Panelists
Martin Maskin
eCommerce Insights & Analytics Manager
Tanvi Thaker
eCommerce Lead, US Omni
Tim Schatz
Director, Commerce Marketing
Thursday, May 6, 2021
Managing The Perfect Digital Shelf on Kroger.com

Thursday, May 6, 2021
12:00 pm – 1:00 pm ET

The need has never been greater to perfect the digital shelf on Kroger.com as shoppers continue to shift online and as Kroger continues to enhance its demand generation and targeting capabilities in media and search.  In this session, we review some of the latest shelf insights across brands and categories on Kroger.com, as well as share best practices for prioritizing and efficiently managing large brand portfolios.

Featured Speaker
Raminta Bumbulyte
Account Director
eCommerce Content that is "Fresh for Everyone"

Thursday, May 6, 2021
1:00 pm – 2:00 pm ET

While the “big three” retailers (Amazon, Walmart and Target) dominant a lot of e-commerce conversations, grocery manufacturers know how important Kroger is to their e-commerce growth strategies. Yet Kroger has unique content requirements that are constantly changing as they invest more in their e-commerce platform, so it can be hard to create differentiated content tailored to winning on Kroger. Join Amanda Wolff from OneSpace for actionable tips to help you improve the performance of your product content on Kroger.

Featured Speaker
Amanda Wolff
Chief Marketing Officer
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Details

Start:
May 4 @ 12:00 pm
End:
May 6 @ 2:00 pm
Cost:
Free
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

Tickets

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JBPx eCommerce Growth Summit Pass / May 2021
firstmovr event series / Kroger May 2021
$ 299.00 $ 149.00
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