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PDP Conversion Bowl II / 2024 AI-Powered Playbook for PDP Image Optimization, Design, and Syndication
January 25 @ 1:00 pm - 3:00 pm
Free
In 2023, ecommerce, marketing, and design teams leveraged AI as a tool to create more images at scale. As the calendar turns to 2024, digital commerce leaders are recognizing the need to focus on both sides of the ball, leveraging AI to better predict how likely individual image designs, sequence of carousel imagery, and banner ads will motivate specific consumer audiences to act.
Join firstmovr and Vizit for our second annual Conversion Bowl to get the AI-fueled image playbook that will enable you to drive organic and paid performance across retailer platforms and localized markets. During the session, industry experts Eli Orkin and Amanda Wolff will cover:
➤ The impact that AI is having across the ecommerce landscape
➤ Why traditional testing methods and digital shelf image analytics aren’t enough
➤ What variables and design elements to consider when writing creative briefs, designing images, and selecting images for content syndication
In addition, you will see a live PDP image optimization example featuring Vizit’s AI-based content effectiveness monitoring and content testing platform.
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